Program Studi - Universitas Surabaya (UBAYA)

About Program

Entrepreneurial Marketing is one of the specializations in the Management Study Program, Faculty of Business and Economics, University of Surabaya (UBAYA). This specialization integrates humanitarian and technological orientation which is very much needed to face a dynamic business environment. This program is a specialized program that will collaborate with practitioners and teachers from the MarkPlus Institute. This program combines the application of marketing knowledge in the business world proactively to see opportunities and innovation so that companies can move more quickly and flexibly in capturing opportunities and developing new markets. The material that will be taught in this program: New Venture Leadership, Brandpreneurship, Salespreneurship, Servicepreneurship, Creative Marketing Communication, Marketing Planning, Technopreneurship, and Entrepreneurial Marketing.
As part of the program, students will receive competency certification from the National Professional Certification Agency (BNSP) and a certificate from the MarkPlus Institute. This certification covers areas such as: 

- Sales Operations
- Brand Operations
- Service Operations

This certification aims to increase the competitiveness of graduates in the job market and ensure they have professionally recognized competencies. Through a comprehensive curriculum and collaboration with the MarkPlus Institute, the Entrepreneurial Marketing Specialization Program at UBAYA prepares students to become marketing professionals who are innovative, adaptive, and ready to face challenges in the dynamic business world.

Vission & Mission

Vission

"To become a business school that excels in developing management science to produce entrepreneurial leaders with significant contributions to global society." 

This vision reflects the study program's commitment to preparing graduates who not only master management knowledge but also have an innovative leadership spirit, are entrepreneurially oriented, and are competitive on the international stage.

Mission

1. Strengthen the differentiation and relevance of study programs on an ongoing basis through active collaboration with business and industry.
2. Development of a world-class learning ecosystem based on collaborative experiential learning.
3. Strengthening a collaborative research culture for the development of management science with a focus on creating value through innovation and green technology, improving the quality of life and social transformation.
4. Application of research results through community service programs based on strategic and synergistic partnerships with government, business and industry.

Program Detail

Program Name	Entrepreneurial Marketing (Unggul Accredited)
Degree	Sarjana Manajemen - S.M.
Program Duration	4 years
Requirement	High School All Majors
Campus Location	Tenggilis Campus
Faculty	Faculty of Business and Economics
Facilities	More...
Contact	Phone: 031-2981130 Fax: - Email: fbe@unit.ubaya.ac.id Website: https://fbeubaya.id/
Future Careers	More...

Curriculum

The program curriculum covers three semesters, starting from semesters six to eight. During this period, students will take various courses designed to integrate theory and practice in the fields of marketing and entrepreneurship. Some of the main courses include:

Entrepreneurial Marketing: Focus on innovative and adaptive marketing strategies in an entrepreneurial context.
Digital Marketing: Learning about using digital platforms for marketing activities, including social media, SEO, and SEM.
Brand Management: Strategy in building and managing a strong and sustainable brand.
Sales and Negotiation Skills: Development of skills in effective sales and negotiation.
Market Research and Consumer Behavior: Analysis of consumer behavior and market research methods for business decision making.

Year I

1st Semester

1300A01B	ACCOUNTING PRINCIPLES I	3^CREDITS
1302Z014	COMMUNICATIVE ENGLISH	2^CREDITS
1302Z013	DIGITAL LITERATION	2^CREDITS
1302Z012	HUMAN AND SELF DEVELOPMENT	3^CREDITS
1300M01B	BUSINESS MANAGEMENT	4^CREDITS
1300E01B	INTRODUCTION OF MICRO ECONOMICS	3^CREDITS
1300E02B	INTRODUCTION OF MACRO ECONOMICS	3^CREDITS
Credit Total		20^CREDITS

2nd Semester

1300E07B	STATISTICS I	2^CREDITS
1302M12B	INDONESIAN ECONOMY	2^CREDITS
1302M10B	HUMAN CAPITAL MANAGEMENT	4^CREDITS
1302M08B	MARKETING MANAGEMENT	4^CREDITS
1302M07B	OPERATIONS MANAGEMENT	4^CREDITS
1300M02B	FINANCIAL MANAGEMENT AND INVESTMENT	4^CREDITS
Credit Total		20^CREDITS

Year II

3rd Semester

1000A002	PANCASILA AND CIVIC EDUCATION	3^CREDITS
1302M16B	INTERNATIONAL CORPORATE FINANCE	3^CREDITS
1300M03B	STATISTICS II	2^CREDITS
1302M02B	DESIGN THINKING	3^CREDITS
1300A02B	LAW AND ETHICS IN BUSINESS	3^CREDITS
1302M01B	BIG DATA ANALYSIS	3^CREDITS
Credit Total		17^CREDITS

4th Semester

1302M03B	MANAGERIAL ECONOMICS	2^CREDITS
1302M21B	CONSUMER BEHAVIOR	3^CREDITS
1302M20B	INTRODUCTION TO TAXATION	3^CREDITS
1302M18B	STRATEGIC MANAGEMENT	3^CREDITS
1302M17B	QUALITY MANAGEMENT	3^CREDITS
1302M23B	ORGANIZATIONAL BEHAVIOR	2^CREDITS
1302M05B	INNOVATION MANAGEMENT	3^CREDITS
Credit Total		19^CREDITS

Year III

5th Semester

1302M13B	MANAGEMENT INFORMATION SYSTEM	2^CREDITS
1302M14B	BUSINESS SCALE-UP	3^CREDITS
1302M06B	CROSS CULTURE MANAGEMENT	2^CREDITS
1302M19B	INTRODUCTION TO COST ACCOUNTING	3^CREDITS
1302M04B	TRANSFORMATIONAL LEADERSHIP	3^CREDITS
1302M22B	PUBLIC SPEAKING	3^CREDITS
Credit Total		16^CREDITS

6th Semester

1302Q01B	SALESPRENEURSHIP	3^CREDITS
1302Q04B	ENTREPRENEURIAL MARKETING	3^CREDITS
1302Z001	INNOVATION AND ENTREPRENEURSHIP	3^CREDITS
1302M15B	SUSTAINABILITY MANAGEMENT	3^CREDITS
1300E06B	INDONESIAN ACADEMICS	2^CREDITS
1302M11B	DIGITAL MARKETING	3^CREDITS
1302M09B	RISK MANAGEMENT	3^CREDITS
Credit Total		20^CREDITS

Year IV

7th Semester

1302G51B	MARKETING PLANNING	3^CREDITS
1302Q02B	BRANDPRENEURSHIP	3^CREDITS
1302Q03B	SERVICEPRENEURSHIP	3^CREDITS
1302Q05B	TECHNOPRENEURSHIP	3^CREDITS
1300M04B	RESEARCH METHODOLOGY	2^CREDITS
1302G53B	NEW VENTURE LEADERSHIP	3^CREDITS
1302G52B	KOMUNIKASI PEMASARAN KREATIF	3^CREDITS
Credit Total		20^CREDITS