Nama Lengkap dengan Gelar
Dr. Dudi Anandya, S.T., M.Si., CMA (USA)
Biografi
Dr. Dudi Anandya adalah seorang pakar ekonomi yang mendedikasikan dirinya untuk pengembangan ilmu pengetahuan dan praktik bisnis di Indonesia. Meraih gelar Doktor Ekonomi dari Universitas Indonesia pada tahun 2010, beliau telah mengukir prestasi gemilang sebagai pengajar, peneliti, dan konsultan. Pengalaman mengajarnya yang luas mencakup beragam mata kuliah strategis seperti Manajemen Pemasaran, E-Marketing, Komunikasi Bisnis, Sistem Informasi Manajemen, dan Riset Pemasaran. Keluwesannya dalam menyampaikan materi perkuliahan serta kemampuannya untuk menginspirasi mahasiswa, didukung oleh keaktifannya dalam melakukan penelitian yang berorientasi pada solusi bisnis. Selain itu, Dr. Dudi juga aktif dalam kegiatan pengabdian kepada masyarakat, menyalurkan ilmunya untuk pemberdayaan ekonomi lokal dan peningkatan kualitas hidup. Sebagai seorang Certified Marketing Analyst (CMA) dari USA dan peserta pelatihan Pekerti, Dr. Dudi terus mengasah kompetensinya untuk memberikan kontribusi terbaik bagi dunia pendidikan dan industri. Dengan kombinasi antara landasan akademis yang kuat, pengalaman praktis yang mendalam, dan semangat untuk terus belajar, Dr. Dudi Anandya adalah sosok inspiratif yang mampu menjembatani kesenjangan antara teori dan praktik, menjadikannya aset berharga bagi kemajuan bangsa.
Publikasi
| Judul | Forum |
|---|---|
|
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA 10 November 2015 |
Forum Manajemen Indonesia Jakarta Indonesia |
|
EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS DEPTH AND PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT 18 Maret 2016 |
13th International symposium on Management Ho Chi Minh City Vietnam |
|
THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH
THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND
AWARENESS ON LG AIR CONDITIONER (AC)
IN SURABAYA 18 Maret 2016 |
International Symposium of Management ke 13 (INSYMA 13th) Ho Chi Minh Vietnam |
|
Influence on Awareness, Perceived Quality, Uniqueness, social Image, and Home Country Origin to Price Premium and Loyalty on Haagen Dazs Premium Package Ice Cream 17 Maret 2016 |
13th INSYMA Ho Chi Minh Vietnam |
|
FAKTOR – FAKTOR YANG MEMPENGARUHI SIKAP DAN MINAT BELI KONSUMEN TERHADAP PRODUK E-DEALS PADA PERUSAHAAN GROUPON INDONESIA 20 September 2016 |
Konferensi Nasional Riset Manajemen X Lombok Indonesia |
|
STUDI EKSPERIMENTAL DAMPAK IKLAN
DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA
22 September 2016 |
Simposium Riset Ekonomi VII "Meningkatkan Daya Saing Sektor Riil di Era Masyarakat Ekonomi ASEAN" Universitas 17 Agustus 1945, Surabaya Indonesia |
|
THE IMPACT OF SOCIAL MEDIA CELEBRITY ENDORSER TO BRAND EQUITY AND PURCHASE INTENTION 3 Maret 2017 |
International Symposium on Management (Insyma 14) Tanjung Pinang Indonesia |
|
Peran Country of Origin dan Word of Mouth dalam pembentukan Brand Equity 9 Agustus 2017 |
Rountable for Indonesian Entrepreneurship Educators ke 5 Medan Sumatera Utara Indonesia |
|
Pengaruh Attachment To Social Media Dan Attitude Toward Social Media Terhadap C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial Line Di Surabaya 5 Oktober 2017 |
Seminar Nasional 2 & Call for Paper (Senima2) Gedung Auditorium G2 FE.UNESA Indonesia |
|
A MESSAGE BEHIND A SMILE: HOW FACIAL EXPRESSION SUPPORTS COMMUNICATION IN MARKETING 28 Februari 2018 |
15th INSYMA Tao-Tong Hotel, 169 Long-Hard Bangsan Road Thailand |
|
Building Local Fashion Brand Equity for young Consumers 1 Maret 2018 |
15th International SYmposium on Management Tao tong Hotel Chonburi Thailand Thailand |
|
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya 1 Maret 2018 |
INSYMA 15 BURAPHA UNIVERSITY THAILAND |
|
How Spoke Character Influence Brand Equity 8 Agustus 2018 |
AICMAR 2018 Aryaduta Hotel Manado Indonesia |
|
STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN
RUMAH ICE CREAM BARATAJAYA DI SURABAYA
5 Oktober 2018 |
Seminar Nasional Manajemen dan Call For Paper (SENIMA 3) Hotel Luminor, jalan Raya Jemursari, Surabaya Indonesia |
|
CONTINUANCE USAGE INTENTION OF GO-JEK APPLICATION IN SURABAYA 8 Oktober 2018 |
The 1st International Conference on Economic, Management, Accounting and Business Auditorium of Universitas Muhammadiyah Sumatra Utara Indonesia |
|
INFLUENCE OF BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TOWARD BRAND LOYALTY 4 Maret 2019 |
16th INSYMA Aryaduta Hotel-Manado Indonesia |
|
PENGARUH E- MASS CUSTOMIZATION PADA DIMENSI CONSUMER’S PERCEIVED VALUE TERHADAP SATISFACTION DAN LOYALTY KONSUMEN WANITA TAS LUXURY BRANDS DI INDONESIA 4 Maret 2019 |
International symposium on Management (INSYMA 16) Aryaduta Hotel Manado Indonesia |
|
Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper 19 Februari 2020 |
The 17th International Annual Symposium Management (INSYMA) Vung Tau City Vietnam |
|
The formation of customer satisfaction in social media, the role of frequency and duration of use 19 Februari 2020 |
International Symposium on Management (Insyma)17 Vung tau City Vietnam |
|
THE EFFECTS OF EXTERNAL FACTORS, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND ATTITUDE TOWARDS USE ON SENIOR SMARTPHONE USERS’ BEHAVIORAL INTENTION IN INDONESIA
27 Mei 2021 |
INSYMA 18th Digiseminar Indonesia |
|
How are buying intentions in a marketplace formed? An acceptance of new technology in young people 27 Mei 2021 |
International Symposium on Management (Insyma 18, 2021) Digiseminar Indonesia |
|
Intention to use mobile payment in Indonesia. The role of Innovativeness, Usefulness, risk, and user stress 19 Mei 2022 |
International Symposium on Management Patra Hotel Resort Bali Indonesia |
|
THE FACTORS THAT AFFECT TOURIST REVISIT INTENTION
TOWARDS SANUR BALI BEACH
19 Mei 2022 |
INSYMA 19th The Patra Hotel and Resort Kuta- Bali Indonesia |
|
THE FACTORS THAT AFFECT TOURIST REVISIT INTENTION
TOWARDS SANUR BALI BEACH 19 Mei 2022 |
INSYMA 19th The Patra Hotel and Resort Kuta- Bali Indonesia |
|
Factors Affect Fashion Product Customer
Satisfaction: A Study in Indonesia E-Commerce Users 20 Mei 2022 |
INSYMA19 Online Indonesia |
|
FAKTOR-FAKTOR YANG MEMENGARUHI CONSUMER ADOPTION OF CASHLESS PAYMENT PADA LAYANAN GOPAY DALAM APLIKASI GOJEK DI SURABAYA
5 Oktober 2022 |
SENIMA7-UNESA SURABAYA Online Indonesia |
|
Purchase Intentions for Green Apparels Zara Indonesia 15 Maret 2023 |
the 20th International Annual Symposium Management (INSYMA) Bangkok Thailand |
|
THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN SURABAYA COMMUNITY ON SHOPEE IN THE COVID-19 PANDEMIC 15 Maret 2023 |
INSYMA 20 Amari Hotel_Bangkok Thailand |
|
THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN SURABAYA COMMUNITY ON SHOPEE IN THE COVID-19 PANDEMIC 15 Maret 2023 |
INSYMA 20 Amari Hotel_Bangkok Thailand |
|
Antecedents of Behavioral Intention and Continuance Usage of Mobile Payment Users in Indonesia during Covid 19 Pandemic 15 Maret 2023 |
International Symposium on Management Amari Hotel Bangkok Thailand |
|
THE DETERMINANTS OF CUSTOMER SATISFACTION AND THE MEDIATING ROLE OF BRAND IMAGE INDONESIAN FAST-FOOD INDUSTRY IN SURABAYA
15 Maret 2023 |
20th INSYMA Bangkok Thailand Thailand |
|
ANALYSIS OF FACTORS AFFECTING CONSUMERS PURCHASE INTENTION IN LIVE STREAMING SHOPPING IN INDONESIA 6 November 2023 |
MAGScholar Conference Udhiksa Denpasar Bali Indonesia |
|
Factors Determining the Level of Service Quality on Satisfaction and Loyalty BRI Bank Customers in Indonesia
16 Mei 2024 |
INSYMA 21 (2024) UNIVERSITAS SURABAYA Indonesia |
|
Does brand experience lead to brand loyalty? The mediating role of trust and quality
15 Mei 2024 |
The International Symposium on Management (INSYMA) 21 Surabaya Indonesia |
|
Driving Mobile Banking Usage: The Role of Information Technology in Indonesia 12 Mei 2025 |
22 International Symposium on Management Ho Chi Minh Vietnam |
|
The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products
12 Mei 2025 |
INSYMA 22 tahun 2025 Ho Chi Minh, Vietnam Thailand |
Riwayat Ajar
| 2025 | |
|---|---|
|
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Kepakaran
- Manajemen Pemasaran dan Strategi Pemasaran Terintegrasi
- E-Marketing dan Digitalisasi Bisnis
- Komunikasi Bisnis Efektif dan Customer Relationship Management (CRM)
- Metodologi Penelitian Pemasaran dan Analisis Data
- Pengembangan Produk dan Strategi Harga Kompetitif