Nama Lengkap dengan Gelar
Siti Rahayu, S.E., M.M., SCM.
Biografi
Siti Rahayu, M.M., adalah seorang dosen profesional yang berdedikasi tinggi dalam bidang manajemen dan pariwisata. Beliau meraih gelar Magister Manajemen dari Universitas Surabaya pada tahun 2000, menjadi landasan kokoh bagi karirnya di dunia akademis dan praktis. Pengalaman mengajarnya sangat luas, mencakup beragam mata kuliah seperti Manajemen Hubungan Pelanggan, Manajemen Kualitas, Dasar-Dasar Manajemen Operasi, Psikologi Layanan, dan Organisasi dan Manajemen Hubungan, menunjukkan keluasan wawasan dan kemampuannya dalam mentransfer ilmu. Selain itu, beliau aktif melakukan penelitian terkait fesyen berkelanjutan, terbukti dengan penelitian tentang "Pengajaran fesyen di Universitas: Pendekatan Pedagogik untuk Meningkatkan Sustainable Fashion di Indonesia Melalui Green Fashion Based Learning" dan "Interaktive Learning: Pembelajaran Slow Fashion untuk meningkatkan Sustainable Fashion di Universitas". Dedikasi beliau juga tercermin dalam pengabdian kepada masyarakat, dengan fokus pada scale-up industri pariwisata melalui digitalisasi dan pengembangan produk unggulan di berbagai desa di Mojokerto dan Surabaya. Keahliannya juga diperkuat dengan pelatihan yang relevan, seperti Supply Chain Manager (SCM) dan PEKERTI, menandakan komitmen berkelanjutan terhadap pengembangan diri dan peningkatan kualitas pengajaran serta kontribusi kepada masyarakat. Dengan kombinasi antara pendidikan formal, pengalaman mengajar yang beragam, riset yang inovatif, pengabdian yang nyata, dan pelatihan yang relevan, Siti Rahayu, M.M., menjadi sosok inspiratif yang berkontribusi signifikan dalam pengembangan ilmu manajemen dan pariwisata di Indonesia.
Publikasi
| Judul | Forum |
|---|---|
|
ANALISIS FAKTOR-FAKTOR FESTIVAL QUALITY:
STUDI KASUS ANIME FESTIVAL ASIA INDONESIA 2014
10 November 2015 |
Forum Manajemen Indonesia ke 7 Jakarta Indonesia |
|
MOTIVATION OF STUDENTS
IN HOSPITALITY AND TOURISM MANAGEMENT PROGRAMS
18 Maret 2016 |
13th International Annual Symposium on Management Ho Chi Mihn City Vietnam |
|
Restaurant Attractiveness and Psychological Effect of Uploading Food Picture on Instagram to Willingness to Dine Out 17 Februari 2016 |
The 13th International Symposium on Management 2016 University of Social Sciences and Humanities, Vietnam National University Ho Chi minh City (USSH, VN Vietnam |
|
Praktik Manajemen Rantai Pasok Terhadap Keunggulan Bersaing pada Minimarket
di Surabaya 20 September 2016 |
Konferensi Nasional Riset Manajemen X “Akselerasi Daya Saing Menuju Keunggulan Organisasi yang Berkelanjutan” Hotel Lombok Raya Indonesia |
|
Hubungan antara Shopping Attributes, Shopping Value, dan Behavioral Intention: Studi Kasus Bandung, Indonesia 10 November 2016 |
SEminar Nasional dan Konferensi Forum Manajemen Indonesia (FMI) Ke 8 Hotel Mercure Palu Indonesia |
|
INTERNATIONAL TOURISTS’ MOTIVATIONS AND REVISIT INTENTION TO INDONESIA 2 Maret 2017 |
International Annual Symposium Management (INSYMA) UBAYA Tanjung Pinang, Riau Indonesia |
|
EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior)
3 Maret 2017 |
14th International Symposium On Management 2017 Tanjung Pinang, Riau Indonesia |
|
Pengaruh Food Experience terhadap Satisfaction Wisatawan terhadap Kuliner Khas Jawa Timur 5 Oktober 2017 |
Senima 2 Unesa Fakultas Ekonomi Unesa Indonesia |
|
Factors influencing travel to Islamic destinations: an empirical analysis of Sunan Ampel religious tourism area Surabaya
1 Maret 2018 |
INSYMA 15 Tao-Tong Hotel, 169 Long-Hard Bangsan Road Thailand |
|
Effect of Service Quality to Customer Satisfaction and Loyalty Using Internet Banking 8 Agustus 2018 |
the 5th ICBESS-STEI International Conference 2018 Hotel Aryaduta, Menado Indonesia |
|
THE EFFECT OF GASTRONOMY AND DESTINATION ATTRACTIVENESS ON SATISFACTION AND BEHAVIOR INTENTION IN TRADITIONAL CUISINES IN YOGYAKARTA 4 Maret 2019 |
16th International Symposium on Management Hotel Arya Duta Manado Indonesia |
|
EXPERIENTIAL PILGRIM'S INFLUENCE ON THE INTENTION
TO TRAVEL UMRAH 15 Agustus 2019 |
Call for PapersThe 2nd TMIC 2019 Puri Saron Seminyak Hotel, Kuta, Bali Indonesia |
|
The effect of e-WOM on travel intention, travel decision, city image and attitude to visit a tourism city 19 Februari 2020 |
International Annual Symposium Management (INSYMA) UBAYA Vung Tao City Vietnam |
|
Continuous intention determinants in the use of food delivery application in Surabaya, Indonesia 25 November 2020 |
International Seminar of Contemporary Research on Business and Management 2020 Surabaya Indonesia |
|
YouTube Contents Effect
on Destination Visit Intentions:
An Empirical Study in Indonesia
17 Desember 2020 |
International Conference of Banking, Accounting, Management and Economics 2020 Semarang (On Line) Indonesia |
|
DETERMINANTS OF ONLINE PURCHASE INTENTION IN INDONESIA 27 Mei 2021 |
International Annual Symposium Management (INSYMA) 18th Surabaya Indonesia |
|
The Influence price, service quality, customer satisfaction and image on customer loyalty on the Lion Air Indonesia airline 27 Mei 2021 |
Insyma 18th online by digiseminar Indonesia |
|
Brand equity of Banyuwangi as a natural tourism destination
27 Mei 2021 |
Insyma 18th Surabaya Indonesia |
|
The Attitudes of Local Communities Toward Sustainable Development and Development of Ketapan Rame Tourist Village, Mojokerto East Java Indonesia 27 Mei 2021 |
Insyma 18 Zoom Indonesia |
|
Intention of Usage of E-Wallet Throughout the Covid-19 Pandemic in Indonesia 18 Desember 2021 |
International Seminar of Contemporary Research on Business and Management 2021 Jakarta (Online) Indonesia |
|
Modeling Customer Satisfaction and Revisit Intention for Dining Restaurants in Surabaya 19 Mei 2022 |
International Symposium on Management 19 Hotel Patra Jasa Bali Indonesia |
|
Determinants of Mobile Food Ordering Applications Usage during
the Covid 19 Pandemic in Indonesia
24 Agustus 2022 |
SEMINAR NASIONAL MANAJEMEN DAN CALL FOR PAPER - FEB UPNV JATIM 2022 Hotel Santika Gubeng, Surabaya Indonesia |
|
Determinants of Mobile Food Ordering Applications Usage during
the Covid 19 Pandemic in Indonesia
24 Agustus 2022 |
SEMINAR NASIONAL MANAJEMEN DAN CALL FOR PAPER - FEB UPNV JATIM 2022 Hotel Santika Gubeng, Surabaya Indonesia |
|
Determinants of Mobile Food Ordering Applications Usage during
the Covid 19 Pandemic in Indonesia
24 Agustus 2022 |
SEMINAR NASIONAL MANAJEMEN DAN CALL FOR PAPER - FEB UPNV JATIM 2022 Hotel Santika Gubeng, Surabaya Indonesia |
|
Pengaruh logistics service quality terhadap customer satisfaction pada Jalur Nugraha Ekakurir (JNE) di Indonesia 25 Oktober 2022 |
fmi bali Indonesia |
|
Managing E-Tailing Service for
Shopping Efficiency: a Case Study in Indonesia
15 Maret 2023 |
Insyma 20 Bangkok Thailand |
|
Managing E-Tailing Service for
Shopping Efficiency: a Case Study in Indonesia
15 Maret 2023 |
Insyma 20 Bangkok Thailand |
Riwayat Ajar
| 2025 | |
|---|---|
|
|
Kepakaran
- Manajemen Layanan dan Pariwisata
- Manajemen Rantai Pasok
- Pemasaran dan Branding Pariwisata Digital
- Operation Management
- Sustainable Hospitality and Tourism