Nama Lengkap dengan Gelar
Christina Rahardja, S.E., M.M., CPM (Asia)., CMA (USA).
Biografi
Christina Rahardja, M.M., adalah seorang dosen yang berdedikasi dan inspiratif dengan keahlian mendalam di bidang manajemen dan pemasaran. Beliau meraih gelar Magister Manajemen dari Universitas Surabaya pada tahun 2007, menjadi landasan kuat bagi karir akademisnya yang gemilang. Pengalaman mengajar beliau sangatlah luas, mencakup berbagai mata kuliah penting seperti Manajemen Pemasaran, Riset Pemasaran, Perilaku Konsumen, Pemasaran Global, Pemasaran Media Sosial dan Business Scale-Up, yang memberikan wawasan komprehensif kepada mahasiswa tentang dinamika dunia bisnis modern. Selain itu, beliau aktif mengikuti pelatihan profesional, termasuk Certified Professional Marketer (CPM Asia) dan Certified Marketing Analyst (CMA USA), yang semakin memperkaya kompetensinya. Partisipasinya dalam Asia Pacific Conference of The Association for Consumer Research (APACR) menunjukkan komitmennya untuk selalu mengikuti perkembangan terbaru dalam bidang pemasaran dan perilaku konsumen. Dengan kombinasi pendidikan formal yang solid, pengalaman mengajar yang kaya, serta partisipasi aktif dalam pelatihan dan konferensi, Christina Rahardja, M.M., terus memberikan kontribusi signifikan dalam membentuk generasi penerus yang kompeten dan berdaya saing di bidang manajemen dan pemasaran, serta memberikan inspirasi bagi banyak orang untuk terus belajar dan berkembang.
Publikasi
| Judul | Forum |
|---|---|
|
PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA 10 November 2015 |
FORUM MANAJEMEN INDONESIA KE-7 JAKARTA INDONESIA |
|
GENDER DIFFERENCES ON THE RELATION OF SATISFACTION-LOYALTY 17 Maret 2016 |
INSYMA KE 13 UNIVERSITY OF SOCIAL HUMANITIES VIETNAM NATIONAL UNIVERSITY HO CHIMINH UNIVERSITY VIETNAM |
|
The Impact of Retailer Awareness, Retailer Association, Retailer Perceived Quality,
Retailer Loyalty on Purchase Intention in Hypermart Surabaya
20 September 2016 |
Konferensi Nasional Riset Manajemen X Hotel Lombok Raya Jl. Panca Usaha 11, Mataram 83231 Indonesia |
|
THE EFFECT OF BRAND AUTHENTICITY TOWARD
BRAND TRUST HATTEN WINES IN SURABAYA
3 Maret 2017 |
Insyma 14 Aston Tanjung Pinang Hotel Indonesia |
|
Green Perception, Green Value and Green Awareness on Green Purchase of Toyota Agya in Surabaya 2 Maret 2017 |
THE 14TH INTERNATIONAL SYMPOSIUM ON MANAGEMENT TANJUNG PINANG RIAU ISLAND INDONESIA |
|
Pengaruh Self Expressive Brand yang Di“Like” pada Facebook terhadap Brand Love, Brand Acceptance, dan Word of Mouth di Surabaya 5 Oktober 2017 |
Seminar Nasional 2 dan Call for Paper 2017 Gedung Auditorium G2 Fakultas Ekonomi UNESA Indonesia |
|
: GENDER IN VIDEO GAME USAGE AND BEHAVIOR 13 November 2017 |
the International Post-Graduate Conference on Media and Communication (IPCOMC) 2017. Surabaya Indonesia |
|
Building Local Fashion Brand Equity for young Consumers 1 Maret 2018 |
15th International SYmposium on Management Tao tong Hotel Chonburi Thailand Thailand |
|
Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia
1 Maret 2018 |
the 15th International Symposium on Management (INSYMA) Tao-Tong Hotel, 169 Long-Hard Bangsan Road. Tambon Saensuk, Amphur Muang Chonburi 20131, Thailand Thailand |
|
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya 1 Maret 2018 |
INSYMA 15 BURAPHA UNIVERSITY THAILAND |
|
CONTINUANCE USAGE INTENTION OF GO-JEK APPLICATION IN SURABAYA 8 Oktober 2018 |
The 1st International Conference on Economic, Management, Accounting and Business Auditorium of Universitas Muhammadiyah Sumatra Utara Indonesia |
|
Studi Eksplanatori Terhadap Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Low Technology Innovation Local Product Di Surabaya 4 Maret 2019 |
International Symposium Management (INSYMA) ke 16 Hotel Aryaduta, Manado Indonesia |
|
Perceived Quality, Perceived Value, and Customer Satisfaction on Spectator’s Future Intention of Indonesian Basketball in Surabaya 4 Maret 2019 |
The 16th INSYMA Aryaduta Hotel, Piere Tendean Road, Manado INDONESIA |
|
Does religious orientation matter? Reassessing the role of brand credibility and customer loyalty on the controversial brand in emerging market 19 Februari 2020 |
The 17th International Symposium on Management (Insyma 2020) Ba Ria - Vung Tau University Vietnam |
|
Social Network Marketing, Attitudes toward Social Network Marketing and Consumer Engagement on Consumer Purchase Intention on Batik 19 Februari 2020 |
17th International Annual Symposium Management (INSYMA 17) UBAYA Ba Ria - Vung Tau University, Vietnam Vietnam |
|
How is the Attitude of Japanese Millennial’s toward Indonesian Rattan Furniture? 27 Mei 2021 |
INSYMA 18 Virtual Conference Indonesia |
|
Factors Affect Fashion Product Customer
Satisfaction: A Study in Indonesia E-Commerce Users 20 Mei 2022 |
INSYMA19 Online Indonesia |
|
Faktor-Faktor Mempengaruhi Behavioral Intention Pada Penggunaan Mobile Payment DANA di Surabaya
25 Oktober 2022 |
Forum Manajemen Indonesia 2022 The Patra Bali Resort and Villas Indonesia |
|
THE DETERMINANTS OF CUSTOMER SATISFACTION AND THE MEDIATING ROLE OF BRAND IMAGE INDONESIAN FAST-FOOD INDUSTRY IN SURABAYA
15 Maret 2023 |
20th INSYMA Bangkok Thailand Thailand |
|
Antecedents of M-Commerce Behavioral Intentions: Examining the Moderating Role of Consumer Age in Emerging Markets 7 November 2023 |
The 2023 MAG Scholar Conference Universitas Pendidikan Ganesha (UNDIKSHA), Denpasar, Bali, Indonesia Indonesia |
Riwayat Ajar
| 2025 | |
|---|---|
|
|
Kepakaran
- Manajemen Pemasaran
- Riset Pemasaran
- Pemasaran Media Sosial
- Perilaku Konsumen
- Business Scale Up