About Program
Understanding the market and product image is very important considering the rapid dynamics of the environment and consumers today. This program studies market mapping, planning appropriate and innovative marketing strategies, product/company positioning, and creating customer satisfaction and loyalty. The material provided includes marketing communications, digital marketing, social media marketing, marketing strategy, consumer behavior, global marketing, e-marketing, and sales management.
Vission & Mission
Vission
"To become a business school that excels in developing management science to produce entrepreneurial leaders with significant contributions to global society."
This vision reflects the study program's commitment to preparing graduates who not only master management knowledge but also have an innovative leadership spirit, are entrepreneurially oriented, and are competitive on the international stage.
Mission
- Strengthen the differentiation and relevance of study programs on an ongoing basis through active collaboration with business and industry.
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Development of a world-class learning ecosystem based on collaborative experiential learning. -
Strengthening a collaborative research culture for the development of management science with a focus on creating value through innovation and green technology, improving the quality of life and social transformation. -
Application of research results through community service programs based on strategic and synergistic partnerships with government, business and industry.
Program Detail
| Program Name | Creative Digital Marketing (UNGGUL klik untuk sertifikat Accredited) |
| Degree | Sarjana Manajemen - S.M. |
| Program Duration | 4 years |
| Requirement | High School (SMA) graduate from all classes of Natural Science (IPA), Social Science (IPS), & Language (Bahasa) or graduate of related Vocational School (SMK) |
| Campus Location | Tenggilis Campus |
| Faculty | Faculty of Business and Economics |
| Facilities |
More... |
| Contact |
Phone: 031-2981130 Fax: - Email: fbe@unit.ubaya.ac.id Website: https://fbeubaya.id/ |
| Future Careers |
More... |
Curriculum
- Digital Marketing Basics: Students learn the foundations of digital marketing, including digital marketing framework concepts, digital consumer recognition, and data-based marketing strategies. Topics taught include the use of digital marketing models such as the 7Ps (product, price, place, promotion, people, process, physical evidence) which helps students understand the important elements in digital marketing strategy.
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Effective Digital Content Development: Students are trained to develop content strategies that suit marketing goals. They learn about creating relevant content for digital media, such as social media content, email marketing, and digital advertising. This class covers the principles of content creation, audience engagement, and brand storytelling to create engaging digital experiences. -
Digital Channel Optimization: Students develop skills in maximizing the potential of various digital marketing channels, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), as well as marketing via social media and email. They also learn to use analytical data to optimize campaigns and increase traffic and conversions on digital platforms -
Social Media Marketing: Focus on the social media environment, content strategy, and selected platforms that suit the target market. Students learn about major platforms such as Facebook, Instagram, Google, and YouTube, as well as the use of effective tactics for engagement and analyzing campaign results. They are taught to measure the effectiveness of strategies and make adjustments based on analytical results. -
Campaign Performance Evaluation: Students are trained to evaluate the results of digital marketing campaigns through various analytical tools. These capabilities include results reporting, data interpretation, and strategy adjustments based on campaign performance results to increase marketing effectiveness. -
This curriculum is supported by case-based learning methods, group projects, and analytical discussions which aim to improve students' critical thinking and problem-solving skills in a dynamic digital marketing context. With this approach, the Creative Digital Marketing specialization prepares graduates who are ready to face challenges in the modern digital marketing world and contribute effectively to the creative and digital industries.
1st Semester
| 1300A01B | ACCOUNTING PRINCIPLES I | 3CREDITS |
| 1302Z014 | COMMUNICATIVE ENGLISH | 2CREDITS |
| 1302Z013 | DIGITAL LITERATION | 2CREDITS |
| 1302Z012 | HUMAN AND SELF DEVELOPMENT | 3CREDITS |
| 1300M01B | BUSINESS MANAGEMENT | 4CREDITS |
| 1300E01B | INTRODUCTION OF MICRO ECONOMICS | 3CREDITS |
| 1300E02B | INTRODUCTION OF MACRO ECONOMICS | 3CREDITS |
| Credit Total | 20CREDITS | |
2nd Semester
| 1300E07B | STATISTICS I | 2CREDITS |
| 1302M12B | INDONESIAN ECONOMY | 2CREDITS |
| 1302M10B | HUMAN CAPITAL MANAGEMENT | 4CREDITS |
| 1302M08B | MARKETING MANAGEMENT | 4CREDITS |
| 1302M07B | OPERATIONS MANAGEMENT | 4CREDITS |
| 1300M02B | FINANCIAL MANAGEMENT AND INVESTMENT | 4CREDITS |
| Credit Total | 20CREDITS | |
3rd Semester
| 0001XA | RELIGION | 3CREDITS |
| 1302M16B | INTERNATIONAL CORPORATE FINANCE | 3CREDITS |
| 1300M03B | STATISTICS II | 2CREDITS |
| 1302Z002 | PANCASILA AND CIVIL EDUCATION | 3CREDITS |
| 1302M02B | DESIGN THINKING | 3CREDITS |
| 1302M01B | BIG DATA ANALYSIS | 3CREDITS |
| 1300A02B | LAW AND ETHICS IN BUSINESS | 3CREDITS |
| Credit Total | 20CREDITS | |
4th Semester
| 1302M03B | MANAGERIAL ECONOMICS | 2CREDITS |
| 1302M21B | CONSUMER BEHAVIOR | 3CREDITS |
| 1302M20B | INTRODUCTION TO TAXATION | 3CREDITS |
| 1302M18B | STRATEGIC MANAGEMENT | 3CREDITS |
| 1302M17B | QUALITY MANAGEMENT | 3CREDITS |
| 1302M23B | ORGANIZATIONAL BEHAVIOR | 2CREDITS |
| 1302M05B | INNOVATION MANAGEMENT | 3CREDITS |
| Credit Total | 19CREDITS | |
5th Semester
| 1302M13B | MANAGEMENT INFORMATION SYSTEM | 2CREDITS |
| 1302M14B | BUSINESS SCALE-UP | 3CREDITS |
| 1302M06B | CROSS CULTURE MANAGEMENT | 2CREDITS |
| 1302M19B | INTRODUCTION TO COST ACCOUNTING | 3CREDITS |
| 1302M04B | TRANSFORMATIONAL LEADERSHIP | 3CREDITS |
| 1302M22B | PUBLIC SPEAKING | 3CREDITS |
| Credit Total | 16CREDITS | |
6th Semester
| 1302R02B | GLOBAL MARKETING | 3CREDITS |
| 1300E06B | INDONESIAN ACADEMICS | 2CREDITS |
| 1302R04B | MARKETING STRATEGY | 3CREDITS |
| 1302M15B | SUSTAINABILITY MANAGEMENT | 3CREDITS |
| 1302Z001 | INNOVATION AND ENTREPRENEURSHIP | 3CREDITS |
| 1302M11B | DIGITAL MARKETING | 3CREDITS |
| 1302M09B | RISK MANAGEMENT | 3CREDITS |
| Credit Total | 20CREDITS | |
7th Semester
| 1302R01B | SOCIAL MEDIA MARKETING | 3CREDITS |
| 1302R03B | MARKETING RESEARCH | 3CREDITS |
| 1302R05B | MARKETING SEMINAR | 3CREDITS |
| 1300M04B | RESEARCH METHODOLOGY | 2CREDITS |
| Credit Total | 11CREDITS | |
8th Semester
| 1300M06B | THESIS | 6CREDITS |
| Credit Total | 6CREDITS | |
Elective Courses
| 1302G01B | MARKETING COMMUNICATION | 3CREDITS |
| 1302G04B | SALES MANAGEMENT | 3CREDITS |
| 1302G03B | RETAIL MARKETING | 3CREDITS |
| 1302G02B | PRODUCT & PRICE MANAGEMENT | 3CREDITS |
Competencies
Study Program Facilities
University Facilities
- 1 Pharmacy
- 1 Futsal Field
- 1 Football Field
- 1 Climbing Wall
- 100+ Student Organizations
- 2 Basketball Fields (indoor-outdoor)
- 2 Badminton Fields
- 2 Volleyball Fields
- 2 Dental Services
- 2 Polyclinic
- 3 Campus Locations
- 3.000 Car Parking Space
- 4.000 Bike Parking Spaces
- 59 State of the Art Laboratory
- ATM
- Canteen and Minimarket
- 6 Stories Library
- 100% AC and Multimedia equipped Classrooms
- Wifi hot spots
Future Careers
Staff
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