Siti Rahayu, S.E., M.M., SCM.

Learning Beyond the Classroom
Foto Siti Rahayu, S.E., M.M., SCM.
Siti Rahayu, S.E., M.M., SCM.

Siti Rahayu, M.M., adalah seorang dosen profesional yang berdedikasi tinggi dalam bidang manajemen dan pariwisata. Beliau meraih gelar Magister Manajemen dari Universitas Surabaya pada tahun 2000, menjadi landasan kokoh bagi karirnya di dunia akademis dan praktis. Pengalaman mengajarnya sangat luas, mencakup beragam mata kuliah seperti Manajemen Hubungan Pelanggan, Manajemen Kualitas, Dasar-Dasar Manajemen Operasi, Psikologi Layanan, dan Organisasi dan Manajemen Hubungan, menunjukkan keluasan wawasan dan kemampuannya dalam mentransfer ilmu. Selain itu, beliau aktif melakukan penelitian terkait fesyen berkelanjutan, terbukti dengan penelitian tentang "Pengajaran fesyen di Universitas: Pendekatan Pedagogik untuk Meningkatkan Sustainable Fashion di Indonesia Melalui Green Fashion Based Learning" dan "Interaktive Learning: Pembelajaran Slow Fashion untuk meningkatkan Sustainable Fashion di Universitas". Dedikasi beliau juga tercermin dalam pengabdian kepada masyarakat, dengan fokus pada scale-up industri pariwisata melalui digitalisasi dan pengembangan produk unggulan di berbagai desa di Mojokerto dan Surabaya. Keahliannya juga diperkuat dengan pelatihan yang relevan, seperti Supply Chain Manager (SCM) dan PEKERTI, menandakan komitmen berkelanjutan terhadap pengembangan diri dan peningkatan kualitas pengajaran serta kontribusi kepada masyarakat. Dengan kombinasi antara pendidikan formal, pengalaman mengajar yang beragam, riset yang inovatif, pengabdian yang nyata, dan pelatihan yang relevan, Siti Rahayu, M.M., menjadi sosok inspiratif yang berkontribusi signifikan dalam pengembangan ilmu manajemen dan pariwisata di Indonesia.

Title Forum
ANALISIS FAKTOR-FAKTOR FESTIVAL QUALITY: STUDI KASUS ANIME FESTIVAL ASIA INDONESIA 2014
November 10, 2015 		Forum Manajemen Indonesia ke 7
Jakarta
Indonesia
MOTIVATION OF STUDENTS IN HOSPITALITY AND TOURISM MANAGEMENT PROGRAMS
March 18, 2016 		13th International Annual Symposium on Management
Ho Chi Mihn City
Vietnam
Restaurant Attractiveness and Psychological Effect of Uploading Food Picture on Instagram to Willingness to Dine Out
February 17, 2016 		The 13th International Symposium on Management 2016
University of Social Sciences and Humanities, Vietnam National University Ho Chi minh City (USSH, VN
Vietnam
Praktik Manajemen Rantai Pasok Terhadap Keunggulan Bersaing pada Minimarket di Surabaya
September 20, 2016 		Konferensi Nasional Riset Manajemen X “Akselerasi Daya Saing Menuju Keunggulan Organisasi yang Berkelanjutan”
Hotel Lombok Raya
Indonesia
Hubungan antara Shopping Attributes, Shopping Value, dan Behavioral Intention: Studi Kasus Bandung, Indonesia
November 10, 2016 		SEminar Nasional dan Konferensi Forum Manajemen Indonesia (FMI) Ke 8
Hotel Mercure Palu
Indonesia
INTERNATIONAL TOURISTS’ MOTIVATIONS AND REVISIT INTENTION TO INDONESIA
March 2, 2017 		International Annual Symposium Management (INSYMA) UBAYA
Tanjung Pinang, Riau
Indonesia
EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior)
March 3, 2017 		14th International Symposium On Management 2017
Tanjung Pinang, Riau
Indonesia
Pengaruh Food Experience terhadap Satisfaction Wisatawan terhadap Kuliner Khas Jawa Timur
October 5, 2017 		Senima 2 Unesa
Fakultas Ekonomi Unesa
Indonesia
Factors influencing travel to Islamic destinations: an empirical analysis of Sunan Ampel religious tourism area Surabaya
March 1, 2018 		INSYMA 15
Tao-Tong Hotel, 169 Long-Hard Bangsan Road
Thailand
Effect of Service Quality to Customer Satisfaction and Loyalty Using Internet Banking
August 8, 2018 		the 5th ICBESS-STEI International Conference 2018
Hotel Aryaduta, Menado
Indonesia
THE EFFECT OF GASTRONOMY AND DESTINATION ATTRACTIVENESS ON SATISFACTION AND BEHAVIOR INTENTION IN TRADITIONAL CUISINES IN YOGYAKARTA
March 4, 2019 		16th International Symposium on Management
Hotel Arya Duta Manado
Indonesia
EXPERIENTIAL PILGRIM'S INFLUENCE ON THE INTENTION TO TRAVEL UMRAH
August 15, 2019 		Call for PapersThe 2nd TMIC 2019
Puri Saron Seminyak Hotel, Kuta, Bali
Indonesia
The effect of e-WOM on travel intention, travel decision, city image and attitude to visit a tourism city
February 19, 2020 		International Annual Symposium Management (INSYMA) UBAYA
Vung Tao City
Vietnam
Continuous intention determinants in the use of food delivery application in Surabaya, Indonesia
November 25, 2020 		International Seminar of Contemporary Research on Business and Management 2020
Surabaya
Indonesia
YouTube Contents Effect on Destination Visit Intentions: An Empirical Study in Indonesia
December 17, 2020 		International Conference of Banking, Accounting, Management and Economics 2020
Semarang (On Line)
Indonesia
DETERMINANTS OF ONLINE PURCHASE INTENTION IN INDONESIA
May 27, 2021 		International Annual Symposium Management (INSYMA) 18th
Surabaya
Indonesia
The Influence price, service quality, customer satisfaction and image on customer loyalty on the Lion Air Indonesia airline
May 27, 2021 		Insyma 18th
online by digiseminar
Indonesia
Brand equity of Banyuwangi as a natural tourism destination
May 27, 2021 		Insyma 18th
Surabaya
Indonesia
The Attitudes of Local Communities Toward Sustainable Development and Development of Ketapan Rame Tourist Village, Mojokerto East Java Indonesia
May 27, 2021 		Insyma 18
Zoom
Indonesia
Intention of Usage of E-Wallet Throughout the Covid-19 Pandemic in Indonesia
December 18, 2021 		International Seminar of Contemporary Research on Business and Management 2021
Jakarta (Online)
Indonesia
Modeling Customer Satisfaction and Revisit Intention for Dining Restaurants in Surabaya
May 19, 2022 		International Symposium on Management 19
Hotel Patra Jasa Bali
Indonesia
Determinants of Mobile Food Ordering Applications Usage during the Covid 19 Pandemic in Indonesia
August 24, 2022 		SEMINAR NASIONAL MANAJEMEN DAN CALL FOR PAPER - FEB UPNV JATIM 2022
Hotel Santika Gubeng, Surabaya
Indonesia
Determinants of Mobile Food Ordering Applications Usage during the Covid 19 Pandemic in Indonesia
August 24, 2022 		SEMINAR NASIONAL MANAJEMEN DAN CALL FOR PAPER - FEB UPNV JATIM 2022
Hotel Santika Gubeng, Surabaya
Indonesia
Determinants of Mobile Food Ordering Applications Usage during the Covid 19 Pandemic in Indonesia
August 24, 2022 		SEMINAR NASIONAL MANAJEMEN DAN CALL FOR PAPER - FEB UPNV JATIM 2022
Hotel Santika Gubeng, Surabaya
Indonesia
Pengaruh logistics service quality terhadap customer satisfaction pada Jalur Nugraha Ekakurir (JNE) di Indonesia
October 25, 2022 		fmi
bali
Indonesia
Managing E-Tailing Service for Shopping Efficiency: a Case Study in Indonesia
March 15, 2023 		Insyma 20
Bangkok
Thailand
Managing E-Tailing Service for Shopping Efficiency: a Case Study in Indonesia
March 15, 2023 		Insyma 20
Bangkok
Thailand
2026
  • TOURISM BUSINESS
  • BUSINESS SCALE-UP
  • DESIGN THINKING
  • HOSPITALITY MANAGEMENT
  • HOSPITALITY MANAGEMENT
  • QUALITY MANAGEMENT
  • CUSTOMER SERVICE MANAGEMENT
  • LOGISTIC & DISTRIBUTION MANAGEMENT
  • OPERATIONS MANAGEMENT
  • BUSINESS RELATIONSHIP MANAGEMENT
  • HUMAN AND SELF-DEVELOPMENT
  • LKL WRITING METHOD
  • SUSTAINABILITY MANAGEMENT
  • CONTEMPORARY ISSUES IN HOSPITALITY
2025
  • TOURISM BUSINESS
  • BUSINESS SCALE-UP
  • DESIGN THINKING
  • HOSPITALITY MANAGEMENT
  • QUALITY MANAGEMENT
  • CUSTOMER SERVICE MANAGEMENT
  • LOGISTIC & DISTRIBUTION MANAGEMENT
  • OPERATIONS MANAGEMENT
  • BUSINESS RELATIONSHIP MANAGEMENT
  • HUMAN AND SELF DEVELOPMENT
  • LKL WRITING METHOD
  • SUSTAINABILITY MANAGEMENT
  • CONTEMPORARY ISSUES IN HOSPITALITY
  1. Manajemen Layanan dan Pariwisata
  2. Manajemen Rantai Pasok
  3. Pemasaran dan Branding Pariwisata Digital
  4. Operation Management
  5. Sustainable Hospitality and Tourism

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