Dr. Dudi Anandya, S.T., M.Si., CMA (USA)

Learning Beyond the Classroom
Foto Dr. Dudi Anandya, S.T., M.Si., CMA (USA)
Dr. Dudi Anandya, S.T., M.Si., CMA (USA)

Dr. Dudi Anandya adalah seorang pakar ekonomi yang mendedikasikan dirinya untuk pengembangan ilmu pengetahuan dan praktik bisnis di Indonesia. Meraih gelar Doktor Ekonomi dari Universitas Indonesia pada tahun 2010, beliau telah mengukir prestasi gemilang sebagai pengajar, peneliti, dan konsultan. Pengalaman mengajarnya yang luas mencakup beragam mata kuliah strategis seperti Manajemen Pemasaran, E-Marketing, Komunikasi Bisnis, Sistem Informasi Manajemen, dan Riset Pemasaran. Keluwesannya dalam menyampaikan materi perkuliahan serta kemampuannya untuk menginspirasi mahasiswa, didukung oleh keaktifannya dalam melakukan penelitian yang berorientasi pada solusi bisnis. Selain itu, Dr. Dudi juga aktif dalam kegiatan pengabdian kepada masyarakat, menyalurkan ilmunya untuk pemberdayaan ekonomi lokal dan peningkatan kualitas hidup. Sebagai seorang Certified Marketing Analyst (CMA) dari USA dan peserta pelatihan Pekerti, Dr. Dudi terus mengasah kompetensinya untuk memberikan kontribusi terbaik bagi dunia pendidikan dan industri. Dengan kombinasi antara landasan akademis yang kuat, pengalaman praktis yang mendalam, dan semangat untuk terus belajar, Dr. Dudi Anandya adalah sosok inspiratif yang mampu menjembatani kesenjangan antara teori dan praktik, menjadikannya aset berharga bagi kemajuan bangsa.

Title Forum
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA
November 10, 2015 		Forum Manajemen Indonesia
Jakarta
Indonesia
EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS DEPTH AND PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT
March 18, 2016 		13th International symposium on Management
Ho Chi Minh City
Vietnam
THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON LG AIR CONDITIONER (AC) IN SURABAYA
March 18, 2016 		International Symposium of Management ke 13 (INSYMA 13th)
Ho Chi Minh
Vietnam
Influence on Awareness, Perceived Quality, Uniqueness, social Image, and Home Country Origin to Price Premium and Loyalty on Haagen Dazs Premium Package Ice Cream
March 17, 2016 		13th INSYMA
Ho Chi Minh
Vietnam
FAKTOR – FAKTOR YANG MEMPENGARUHI SIKAP DAN MINAT BELI KONSUMEN TERHADAP PRODUK E-DEALS PADA PERUSAHAAN GROUPON INDONESIA
September 20, 2016 		Konferensi Nasional Riset Manajemen X
Lombok
Indonesia
STUDI EKSPERIMENTAL DAMPAK IKLAN DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA
September 22, 2016 		Simposium Riset Ekonomi VII "Meningkatkan Daya Saing Sektor Riil di Era Masyarakat Ekonomi ASEAN"
Universitas 17 Agustus 1945, Surabaya
Indonesia
THE IMPACT OF SOCIAL MEDIA CELEBRITY ENDORSER TO BRAND EQUITY AND PURCHASE INTENTION
March 3, 2017 		International Symposium on Management (Insyma 14)
Tanjung Pinang
Indonesia
Peran Country of Origin dan Word of Mouth dalam pembentukan Brand Equity
August 9, 2017 		Rountable for Indonesian Entrepreneurship Educators ke 5
Medan Sumatera Utara
Indonesia
Pengaruh Attachment To Social Media Dan Attitude Toward Social Media Terhadap C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial Line Di Surabaya
October 5, 2017 		Seminar Nasional 2 & Call for Paper (Senima2)
Gedung Auditorium G2 FE.UNESA
Indonesia
A MESSAGE BEHIND A SMILE: HOW FACIAL EXPRESSION SUPPORTS COMMUNICATION IN MARKETING
February 28, 2018 		15th INSYMA
Tao-Tong Hotel, 169 Long-Hard Bangsan Road
Thailand
Building Local Fashion Brand Equity for young Consumers
March 1, 2018 		15th International SYmposium on Management
Tao tong Hotel Chonburi Thailand
Thailand
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya
March 1, 2018 		INSYMA 15
BURAPHA UNIVERSITY
THAILAND
How Spoke Character Influence Brand Equity
August 8, 2018 		AICMAR 2018
Aryaduta Hotel Manado
Indonesia
STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN RUMAH ICE CREAM BARATAJAYA DI SURABAYA
October 5, 2018 		Seminar Nasional Manajemen dan Call For Paper (SENIMA 3)
Hotel Luminor, jalan Raya Jemursari, Surabaya
Indonesia
CONTINUANCE USAGE INTENTION OF GO-JEK APPLICATION IN SURABAYA
October 8, 2018 		The 1st International Conference on Economic, Management, Accounting and Business
Auditorium of Universitas Muhammadiyah Sumatra Utara
Indonesia
INFLUENCE OF BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TOWARD BRAND LOYALTY
March 4, 2019 		16th INSYMA
Aryaduta Hotel-Manado
Indonesia
PENGARUH E- MASS CUSTOMIZATION PADA DIMENSI CONSUMER’S PERCEIVED VALUE TERHADAP SATISFACTION DAN LOYALTY KONSUMEN WANITA TAS LUXURY BRANDS DI INDONESIA
March 4, 2019 		International symposium on Management (INSYMA 16)
Aryaduta Hotel Manado
Indonesia
Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper
February 19, 2020 		The 17th International Annual Symposium Management (INSYMA)
Vung Tau City
Vietnam
The formation of customer satisfaction in social media, the role of frequency and duration of use
February 19, 2020 		International Symposium on Management (Insyma)17
Vung tau City
Vietnam
THE EFFECTS OF EXTERNAL FACTORS, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND ATTITUDE TOWARDS USE ON SENIOR SMARTPHONE USERS’ BEHAVIORAL INTENTION IN INDONESIA
May 27, 2021 		INSYMA 18th
Digiseminar
Indonesia
How are buying intentions in a marketplace formed? An acceptance of new technology in young people
May 27, 2021 		International Symposium on Management (Insyma 18, 2021)
Digiseminar
Indonesia
Intention to use mobile payment in Indonesia. The role of Innovativeness, Usefulness, risk, and user stress
May 19, 2022 		International Symposium on Management
Patra Hotel Resort Bali
Indonesia
THE FACTORS THAT AFFECT TOURIST REVISIT INTENTION TOWARDS SANUR BALI BEACH
May 19, 2022 		INSYMA 19th
The Patra Hotel and Resort Kuta- Bali
Indonesia
THE FACTORS THAT AFFECT TOURIST REVISIT INTENTION TOWARDS SANUR BALI BEACH
May 19, 2022 		INSYMA 19th
The Patra Hotel and Resort Kuta- Bali
Indonesia
Factors Affect Fashion Product Customer Satisfaction: A Study in Indonesia E-Commerce Users
May 20, 2022 		INSYMA19
Online
Indonesia
FAKTOR-FAKTOR YANG MEMENGARUHI CONSUMER ADOPTION OF CASHLESS PAYMENT PADA LAYANAN GOPAY DALAM APLIKASI GOJEK DI SURABAYA
October 5, 2022 		SENIMA7-UNESA SURABAYA
Online
Indonesia
Purchase Intentions for Green Apparels Zara Indonesia
March 15, 2023 		the 20th International Annual Symposium Management (INSYMA)
Bangkok
Thailand
THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN SURABAYA COMMUNITY ON SHOPEE IN THE COVID-19 PANDEMIC
March 15, 2023 		INSYMA 20
Amari Hotel_Bangkok
Thailand
THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN SURABAYA COMMUNITY ON SHOPEE IN THE COVID-19 PANDEMIC
March 15, 2023 		INSYMA 20
Amari Hotel_Bangkok
Thailand
Antecedents of Behavioral Intention and Continuance Usage of Mobile Payment Users in Indonesia during Covid 19 Pandemic
March 15, 2023 		International Symposium on Management
Amari Hotel Bangkok
Thailand
THE DETERMINANTS OF CUSTOMER SATISFACTION AND THE MEDIATING ROLE OF BRAND IMAGE INDONESIAN FAST-FOOD INDUSTRY IN SURABAYA
March 15, 2023 		20th INSYMA
Bangkok Thailand
Thailand
ANALYSIS OF FACTORS AFFECTING CONSUMERS PURCHASE INTENTION IN LIVE STREAMING SHOPPING IN INDONESIA
November 6, 2023 		MAGScholar Conference
Udhiksa Denpasar Bali
Indonesia
Factors Determining the Level of Service Quality on Satisfaction and Loyalty BRI Bank Customers in Indonesia
May 16, 2024 		INSYMA 21 (2024)
UNIVERSITAS SURABAYA
Indonesia
Does brand experience lead to brand loyalty? The mediating role of trust and quality
May 15, 2024 		The International Symposium on Management (INSYMA) 21
Surabaya
Indonesia
Driving Mobile Banking Usage: The Role of Information Technology in Indonesia
May 12, 2025 		22 International Symposium on Management
Ho Chi Minh
Vietnam
The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products
May 12, 2025 		INSYMA 22 tahun 2025
Ho Chi Minh, Vietnam
Thailand
Shaping Purchase Intentions through Social Media Marketing Activities (SMMA) and Brand Attributes in Batik Products
November 24, 2025 		The 3rd Tadulako International Conference on Economics and Business
Palu
Indonesia
2026
  • DIGITAL CUSTOMER ANALYTICS
  • BIG DATA ANALYSIS
  • BUSINESS MANAGEMENT
  • INTERNATIONAL BUSINESS COMMUNICATION
  • BUSINESS MANAGEMENT
  • MARKETING MANAGEMENT
  • UNDERSTANDING CUSTOMER’S MIND
  • RESEARCH METHODS
  • RESEARCH METHODOLOGY
  • CONTEMPORARY MARKETING
  • CONSUMER BEHAVIOR
  • RESEARCH METHODOLOGY
  • MARKETING RESEARCH
  • MARKETING SEMINAR
  • MANAGEMENT INFORMATION SYSTEM
  • CREATIVE MARKETING STRATEGY
2025
  • DIGITAL CUSTOMER ANALYTICS
  • BIG DATA ANALYSIS
  • CONTEMPORARY MARKETING
  • CREATIVE MARKETING STRATEGY
  • INTEGRATED MARKETING COMMUNICATION
  • INTERNATIONAL BUSINESS COMMUNICATION
  • MANAGEMENT INFORMATION SYSTEM
  • BUSINESS MANAGEMENT
  • MARKETING MANAGEMENT
  • PRODUCT & PRICE MANAGEMENT
  • MARKETING MANAGEMENT
  • RESEARCH METHODS
  • RESEARCH METHODOLOGY
  • CONSUMER BEHAVIOR
  • RESEARCH METHODOLOGY
  • MARKETING RESEARCH
  • MARKETING SEMINAR
  • MANAGEMENT INFORMATION SYSTEM
  • UNDERSTANDING CUSTOMER'S MIND
  1. Manajemen Pemasaran dan Strategi Pemasaran Terintegrasi
  2. E-Marketing dan Digitalisasi Bisnis
  3. Komunikasi Bisnis Efektif dan Customer Relationship Management (CRM)
  4. Metodologi Penelitian Pemasaran dan Analisis Data
  5. Pengembangan Produk dan Strategi Harga Kompetitif

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