Christina Rahardja, S.E., M.M., CPM (Asia)., CMA (USA).

Full Name with Title

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Christina Rahardja, S.E., M.M., CPM (Asia)., CMA (USA).

Biography

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Christina Rahardja, M.M., adalah seorang dosen yang berdedikasi dan inspiratif dengan keahlian mendalam di bidang manajemen dan pemasaran. Beliau meraih gelar Magister Manajemen dari Universitas Surabaya pada tahun 2007, menjadi landasan kuat bagi karir akademisnya yang gemilang. Pengalaman mengajar beliau sangatlah luas, mencakup berbagai mata kuliah penting seperti Manajemen Pemasaran, Riset Pemasaran, Perilaku Konsumen, Pemasaran Global, Pemasaran Media Sosial dan Business Scale-Up, yang memberikan wawasan komprehensif kepada mahasiswa tentang dinamika dunia bisnis modern. Selain itu, beliau aktif mengikuti pelatihan profesional, termasuk Certified Professional Marketer (CPM Asia) dan Certified Marketing Analyst (CMA USA), yang semakin memperkaya kompetensinya. Partisipasinya dalam Asia Pacific Conference of The Association for Consumer Research (APACR) menunjukkan komitmennya untuk selalu mengikuti perkembangan terbaru dalam bidang pemasaran dan perilaku konsumen. Dengan kombinasi pendidikan formal yang solid, pengalaman mengajar yang kaya, serta partisipasi aktif dalam pelatihan dan konferensi, Christina Rahardja, M.M., terus memberikan kontribusi signifikan dalam membentuk generasi penerus yang kompeten dan berdaya saing di bidang manajemen dan pemasaran, serta memberikan inspirasi bagi banyak orang untuk terus belajar dan berkembang.

Publication

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Title	Forum
PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA November 10, 2015	FORUM MANAJEMEN INDONESIA KE-7 JAKARTA INDONESIA
GENDER DIFFERENCES ON THE RELATION OF SATISFACTION-LOYALTY March 17, 2016	INSYMA KE 13 UNIVERSITY OF SOCIAL HUMANITIES VIETNAM NATIONAL UNIVERSITY HO CHIMINH UNIVERSITY VIETNAM
The Impact of Retailer Awareness, Retailer Association, Retailer Perceived Quality, Retailer Loyalty on Purchase Intention in Hypermart Surabaya September 20, 2016	Konferensi Nasional Riset Manajemen X Hotel Lombok Raya Jl. Panca Usaha 11, Mataram 83231 Indonesia
THE EFFECT OF BRAND AUTHENTICITY TOWARD BRAND TRUST HATTEN WINES IN SURABAYA March 3, 2017	Insyma 14 Aston Tanjung Pinang Hotel Indonesia
Green Perception, Green Value and Green Awareness on Green Purchase of Toyota Agya in Surabaya March 2, 2017	THE 14TH INTERNATIONAL SYMPOSIUM ON MANAGEMENT TANJUNG PINANG RIAU ISLAND INDONESIA
Pengaruh Self Expressive Brand yang Di“Like” pada Facebook terhadap Brand Love, Brand Acceptance, dan Word of Mouth di Surabaya October 5, 2017	Seminar Nasional 2 dan Call for Paper 2017 Gedung Auditorium G2 Fakultas Ekonomi UNESA Indonesia
: GENDER IN VIDEO GAME USAGE AND BEHAVIOR November 13, 2017	the International Post-Graduate Conference on Media and Communication (IPCOMC) 2017. Surabaya Indonesia
Building Local Fashion Brand Equity for young Consumers March 1, 2018	15th International SYmposium on Management Tao tong Hotel Chonburi Thailand Thailand
Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia March 1, 2018	the 15th International Symposium on Management (INSYMA) Tao-Tong Hotel, 169 Long-Hard Bangsan Road. Tambon Saensuk, Amphur Muang Chonburi 20131, Thailand Thailand
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya March 1, 2018	INSYMA 15 BURAPHA UNIVERSITY THAILAND
CONTINUANCE USAGE INTENTION OF GO-JEK APPLICATION IN SURABAYA October 8, 2018	The 1st International Conference on Economic, Management, Accounting and Business Auditorium of Universitas Muhammadiyah Sumatra Utara Indonesia
Studi Eksplanatori Terhadap Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Low Technology Innovation Local Product Di Surabaya March 4, 2019	International Symposium Management (INSYMA) ke 16 Hotel Aryaduta, Manado Indonesia
Perceived Quality, Perceived Value, and Customer Satisfaction on Spectator’s Future Intention of Indonesian Basketball in Surabaya March 4, 2019	The 16th INSYMA Aryaduta Hotel, Piere Tendean Road, Manado INDONESIA
Does religious orientation matter? Reassessing the role of brand credibility and customer loyalty on the controversial brand in emerging market February 19, 2020	The 17th International Symposium on Management (Insyma 2020) Ba Ria - Vung Tau University Vietnam
Social Network Marketing, Attitudes toward Social Network Marketing and Consumer Engagement on Consumer Purchase Intention on Batik February 19, 2020	17th International Annual Symposium Management (INSYMA 17) UBAYA Ba Ria - Vung Tau University, Vietnam Vietnam
How is the Attitude of Japanese Millennial’s toward Indonesian Rattan Furniture? May 27, 2021	INSYMA 18 Virtual Conference Indonesia
Factors Affect Fashion Product Customer Satisfaction: A Study in Indonesia E-Commerce Users May 20, 2022	INSYMA19 Online Indonesia
Faktor-Faktor Mempengaruhi Behavioral Intention Pada Penggunaan Mobile Payment DANA di Surabaya October 25, 2022	Forum Manajemen Indonesia 2022 The Patra Bali Resort and Villas Indonesia
THE DETERMINANTS OF CUSTOMER SATISFACTION AND THE MEDIATING ROLE OF BRAND IMAGE INDONESIAN FAST-FOOD INDUSTRY IN SURABAYA March 15, 2023	20th INSYMA Bangkok Thailand Thailand
Antecedents of M-Commerce Behavioral Intentions: Examining the Moderating Role of Consumer Age in Emerging Markets November 7, 2023	The 2023 MAG Scholar Conference Universitas Pendidikan Ganesha (UNDIKSHA), Denpasar, Bali, Indonesia Indonesia

Courses Taught

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2026
AI FOR BUSINESS BUSINESS MANAGEMENT INTERNATIONAL BUSINESS COMMUNICATION BUSINESS MANAGEMENT MARKETING MANAGEMENT SALES MANAGEMENT	LKL WRITING METHOD RETAIL MARKETING GLOBAL MARKETING SOCIAL MEDIA MARKETING CONSUMER BEHAVIOR MARKETING RESEARCH
2025
BUSINESS MANAGEMENT BUSINESS SCALE-UP CONSUMER BEHAVIOR DESIGN THINKING DIGITAL MARKETING INTERNATIONAL BUSINESS COMMUNICATION BUSINESS MANAGEMENT QUALITY MANAGEMENT MARKETING MANAGEMENT	SALES MANAGEMENT MARKETING MANAGEMENT LKL WRITING METHOD RETAIL MARKETING GLOBAL MARKETING SOCIAL MEDIA MARKETING CONSUMER BEHAVIOR QUALITY MANAGEMENT MARKETING RESEARCH

Expertise

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1. Manajemen Pemasaran
2. Riset Pemasaran
3. Pemasaran Media Sosial
4. Perilaku Konsumen
5. Business Scale Up