Program Studi - Universitas Surabaya (UBAYA)

About Program

Current business developments are becoming increasingly digitalized and innovation in every business process in every industry is becoming more necessary. The Digital Business Innovation (DBI) program provides students with an understanding of four functional areas in management in a business context that is undergoing digitalization or going through a digital transformation process. The material taught in this specialization includes Digital Transformation of Industry, Culture & People in the Digital Era, Start-up Financing, Digital Customer Analytics, Agile Digital Strategy. Meanwhile, the 3 elective courses are E-Leadership, Intellectual Property in Digital Industry and Content Creation.
Professional Certification:

Vission & Mission

Vission

1.Strengthen the differentiation and relevance of study programs on an ongoing basis through active collaboration with business and industry.
2.Development of a world-class learning ecosystem based on collaborative experiential learning.
3. Strengthening a collaborative research culture for the development of management science with a focus on creating value through innovation and green technology, improving the quality of life and social transformation.
4. Application of research results through community service programs based on strategic and synergistic partnerships with government, business and industry.

Mission

1. Strengthen the differentiation and relevance of study programs on an ongoing basis through active collaboration with business and industry.
2. Development of a world-class learning ecosystem based on collaborative experiential learning.
3. Strengthening a collaborative research culture for the development of management science with a focus on creating value through innovation and green technology, improving the quality of life and social transformation.
4. Application of research results through community service programs based on strategic and synergistic partnerships with government, business and industry.

Program Detail

Program Name	Digital Business Innovation (Unggul Accredited)
Degree	Sarjana Manajemen - S.M.
Program Duration	4 years
Requirement	High School All Majors
Campus Location	Tenggilis Campus
Faculty	Faculty of Business and Economics
Facilities	1 Pharmacy 1 Futsal Field 1 Football Field 1 Climbing Wall 100+ Student Organizations
Contact	Phone: 031-2981130 Fax: - Email: fbe@unit.ubaya.ac.id Website: https://fbeubaya.id/
Future Careers

Curriculum

Main Curriculum Structure:

- Digital Human Resources: This course equips students with skills in utilizing digital technology for HR management, including talent management systems and digital HR platforms to increase efficiency and productivity.

- Human Resource Analysis and Audit: Students are trained to carry out in-depth analysis regarding the efficiency and quality of HR in organizations. They learn audit techniques to evaluate performance and identify areas for HR development.

- Advanced Entrepreneurship and Venture Business Strategy: In this course, students explore further aspects of entrepreneurship, including how to design and implement business strategies to build and develop new ventures. They are taught business feasibility evaluation techniques and strategies to increase business competitiveness.

- Training Management and HR Skills Development: Focusing on developing effective training programs, students learn to design training and development programs that suit organizational needs, including mentoring and coaching methods for the development of interpersonal and managerial skills.

- Human Resource Scorecard: Students learn to use scorecards as a tool to measure and improve HR performance. This scorecard includes various metrics to evaluate individual and team performance in achieving organizational goals.

Learning methods:

This curriculum uses interactive and applicable methods, such as case studies, field projects, and business simulations. Students also have the opportunity to make direct observations in the field and take part in various relevant certification programs in the field of HR management.

Year I

1st Semester

1300A01B	ACCOUNTING PRINCIPLES I	3^CREDITS
1302Z014	COMMUNICATIVE ENGLISH	2^CREDITS
1302Z013	DIGITAL LITERATION	2^CREDITS
1302Z012	HUMAN AND SELF DEVELOPMENT	3^CREDITS
1300M01B	BUSINESS MANAGEMENT	4^CREDITS
1300E02B	INTRODUCTION OF MACRO ECONOMICS	3^CREDITS
1300E01B	INTRODUCTION OF MICRO ECONOMICS	3^CREDITS
Credit Total		20^CREDITS

2nd Semester

1300E07B	STATISTICS I	2^CREDITS
1300M02B	FINANCIAL MANAGEMENT AND INVESTMENT	4^CREDITS
1302M12B	INDONESIAN ECONOMY	2^CREDITS
1302M10B	HUMAN CAPITAL MANAGEMENT	4^CREDITS
1302M08B	MARKETING MANAGEMENT	4^CREDITS
1302M07B	OPERATIONS MANAGEMENT	4^CREDITS
Credit Total		20^CREDITS

Year II

3rd Semester

1000A002	PANCASILA AND CIVIC EDUCATION	3^CREDITS
1300A02B	LAW AND ETHICS IN BUSINESS	3^CREDITS
1302M16B	INTERNATIONAL CORPORATE FINANCE	3^CREDITS
1302M02B	DESIGN THINKING	3^CREDITS
1302M01B	BIG DATA ANALYSIS	3^CREDITS
1300M03B	STATISTICS II	2^CREDITS
Credit Total		17^CREDITS

4th Semester

1302M03B	MANAGERIAL ECONOMICS	2^CREDITS
1302M05B	INNOVATION MANAGEMENT	3^CREDITS
1302M23B	ORGANIZATIONAL BEHAVIOR	2^CREDITS
1302M21B	CONSUMER BEHAVIOR	3^CREDITS
1302M20B	INTRODUCTION TO TAXATION	3^CREDITS
1302M18B	STRATEGIC MANAGEMENT	3^CREDITS
1302M17B	QUALITY MANAGEMENT	3^CREDITS
Credit Total		19^CREDITS

Year III

6th Semester

1302D01B	DIGITAL TRANSFORMATION OF INDUSTRY	3^CREDITS
1300E06B	INDONESIAN ACADEMICS	2^CREDITS
1302Z001	INNOVATION AND ENTREPRENEURSHIP	3^CREDITS
1302M15B	SUSTAINABILITY MANAGEMENT	3^CREDITS
1302M11B	DIGITAL MARKETING	3^CREDITS
1302D02B	CULTURE, PEOPLE AND TEAM IN	3^CREDITS
1302M09B	RISK MANAGEMENT	3^CREDITS
Credit Total		20^CREDITS

7th Semester

1302D03B	START-UP FINANCING	3^CREDITS
1302D04B	DIGITAL CUSTOMER ANALYTIC	3^CREDITS
1302D05B	AGILE DIGITAL STRATEGY	3^CREDITS
1300M04B	RESEARCH METHODOLOGY	2^CREDITS
Credit Total		11^CREDITS