Grace Felicia Djayapranata, S.E., MBA., CMA (USA)., CPM (Asia)

Learning Beyond the Classroom
Foto Grace Felicia Djayapranata, S.E., MBA., CMA (USA)., CPM (Asia)
Grace Felicia Djayapranata, S.E., MBA., CMA (USA)., CPM (Asia)

Grace Felicia Djayapranata, MBA, adalah seorang akademisi dan praktisi yang berdedikasi dalam bidang pemasaran dan pengembangan bisnis. Menyelesaikan pendidikan Magister di Universitas Gadjah Mada pada tahun 2017, beliau telah menjadi pengajar inspiratif bagi banyak mahasiswa, membekali mereka dengan pengetahuan dan keterampilan praktis melalui mata kuliah seperti Studi Kelayakan Bisnis, Global Marketing, Riset Pemasaran, Pemasaran Digital, dan Design Thinking. Keahliannya tidak hanya terbatas pada ruang kelas, tetapi juga tercermin dalam penelitiannya mengenai analisis faktor pendorong niat berwirausaha Generasi Z dan evaluasi keefektifan perceived university support. Sebagai bentuk pengabdian kepada masyarakat, Ibu Grace aktif terlibat dalam berbagai kegiatan pemberdayaan, termasuk peningkatan creativepreneur melalui produk unggulan dan pariwisata berbasis pemberdayaan kelompok masyarakat di Desa Kebontunggul, serta pengembangan Desa Atsiri di Kecamatan Trawas. Komitmennya terhadap pengembangan diri dan profesionalisme dibuktikan dengan sertifikasi Certified Professional Marketer (CPM Asia) dan Certified Marketing Analyst (CMA USA). Dengan semangat yang tak pernah padam untuk berbagi ilmu dan memberdayakan masyarakat, Grace Felicia Djayapranata terus berkontribusi dalam memajukan dunia pemasaran dan kewirausahaan di Indonesia, menjadikannya sosok yang menginspirasi dan memberikan dampak positif bagi banyak orang.

Title Forum
Trust or usefulness? QR code payment among millenials in a disrupted market
May 27, 2021 		International Annual Symposium on Management (INSYMA) 18th - 2021
Digiseminar
Indonesia
The Antecedents in Forming Loyalty at Fast Food Industry
May 19, 2022 		International Symposium on Management (INSYMA 19)
Bali
Indonesia
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Antecedents Factors that influence customer’s purchase intention towards purchasing counterfeit products
March 15, 2023 		International Symposium on Management
Hotel Amari, Thailand, Bangkok
Thailand
Factors Influencing Consumer Buying Eco Friendly Fashion impacting on Behaviors (E-WOM and Willingness to Pay)
November 7, 2023 		MAG (Marketing in Asia Group) Scholar
Universitas Pendidikan Ganesha (UNDIKSHA)
Indonesia
Does Satisfaction Leads to Continuance Usage Intention? The influence of Service Quality and Cognitive Processing towards M-Payment
May 15, 2024 		International Symposium on Management (INSYMA 21)
Universitas Surabaya
Indonesia
2026
  • ECONOMIC AND BUSINESS LANDSCAPE ANALYSIS
  • DIGITAL CUSTOMER ANALYTIC
  • INTEGRATED MARKETING COMMUNICATION
  • DIGITAL LITERATION
  • MARKETING MANAGEMENT
  • DIGITAL MARKETING
  • GLOBAL MARKETING
  • MARKETING RESEARCH
  • CREATIVE MARKETING STRATEGY
2025
  • CREATIVE MARKETING STRATEGY
  • DIGITAL CUSTOMER ANALYTIC
  • INTEGRATED MARKETING COMMUNICATION
  • MARKETING COMMUNICATION
  • BUSINESS ENVIRONMENT
  • MARKETING MANAGEMENT
  • PRODUCT & PRICE MANAGEMENT
  • DIGITAL MARKETING
  • GLOBAL MARKETING
  • MARKETING RESEARCH
  1. Pemasaran Digital dan Strategi Pemasaran Terpadu
  2. Riset Pemasaran dan Analisis Pasar
  3. Pengembangan Produk dan Manajemen Harga
  4. Creativepreneurship dan Pemberdayaan Masyarakat
  5. Design Thinking dan Inovasi Model Bisnis

Navigation