Program Studi - Universitas Surabaya (UBAYA)

About Program

In the digital and social media era, visual content that is attractive and easy to understand has become a necessity. Ubaya Visual Communication Design (DKV) is here to meet the demands of society who increasingly expect quality visual design so that messages can be conveyed clearly and attractively through various visual media. n Ubaya DKV has excellence in teaching and applying storytelling concepts in visual design. Ubaya DKV students are taught how to use design elements such as composition, color, typography and illustration to create interesting and memorable stories. Students are also taught to understand audiences, such as the general public, clients, potential users, or specific target groups depending on the context of the visual design being addressed, and combine aspects of communication psychology, design principles, communication techniques, and digital technology in design. This allows Ubaya DKV graduates to become visual narrators who are not only strong and able to convey messages effectively through visual media, but are also able to develop students' skills in creating influential visual works. n Ubaya DKV also provides a good learning environment with adequate facilities and resources to explore creativity and open opportunities for collaboration between students.

Vission & Mission

Vission

To become a superior study program in forming quality creative entrepreneurship with a global perspective through Visual Communication Design to advance business and industrial society

Mission

Develop superior creativepreneurship talent through a quality Visual Communication Design approach, oriented to global standards, and relevant to business and industry needs.
Providing education that focuses on developing creative thinking, design skills, and entrepreneurship, so that graduates are ready to play an active role in advancing business and industrial society.
Encourage cross-disciplinary collaboration and cooperation with industry and local and international communities, to broaden students' global horizons and support innovation in Visual Communication Design.
Provides an in-depth understanding of the use of the latest technology and trends in the creative industry, so that graduates can become leaders in facing future challenges.
Providing a positive impact on society and the economy by producing graduates who are creative, have integrity and are highly competitive in the global market.

Program Detail

Program Name	Visual Communication Design (Terakreditasi Accredited)
Degree	Sarjana Desain - S.Ds.
Program Duration	4 years
Requirement	High School (SMA) graduate from classes of Natural Science (IPA) & Social Science (IPS) or graduate of related Vocational School (SMK)
Campus Location	Tenggilis Campus
Faculty	Faculty of Creative Industry
Facilities	1 Pharmacy
Contact	Phone: +62 31 298 1193 Fax: - Email: fik@unit.ubaya.ac.id Website: https://industrikreatif.ubaya.ac.id/visual-communication-design/
Future Careers	More...

Curriculum

In semesters 1 and 2, students will study the basics of aesthetics, creativity, and explore design principles applied in the Monochrome Drawing, Colored Drawing, Basics of Art, and 3D Artwork courses. Apart from that, students will undergo self-development learning. This basic knowledge is complemented by an understanding of national and spiritual values which will form the foundation for developing design skills and critical thinking skills at the start of a professional career.

In semesters 3 and 4, students will begin to deepen their knowledge and skills in various aspects of design. Specially designed courses will hone students' abilities in creating and realizing innovative design ideas. Through courses such as illustration, typography, and photography, students will not only develop their technical skills but also explore their interests and talents further. This program aims to prepare students to become creative and competent designers in the world of creative industries.

In semesters 5 and 6, students are invited to develop a deep understanding of design and marketing. They will strengthen their abilities in creating and marketing products by providing data analysis in a design context, developing a scientific approach to design, and exploring historical and social aspects. In addition, students will learn to develop business thinking, understand the importance of sustainability, explore commercial aspects, and design effective promotional strategies. This program is designed to equip students with the knowledge and skills necessary to succeed in the competitive creative industries.

In semesters 7 and 8, students reach the practical application and research stages of their specialization. At this stage, students are given the opportunity to go directly into industry and focus on developing design research skills. Elective courses allow students to personalize their educational path according to their individual interests and career goals. The culmination of this specialization is realized in the Final Project work, which is expected to integrate all the knowledge and skills acquired during the studies in a comprehensive project, which shows the student's academic maturity and professionalism.

Year I

1st Semester

1804B011	BASIC OF ART	4^CREDITS
1804Z014	COMMUNICATIVE ENGLISH	2^CREDITS
1804Z013	DIGITAL LITERATION	2^CREDITS
1804Z012	HUMAN AND SELF DEVELOPMENT	3^CREDITS
1804B014	AESTHETIC	2^CREDITS
1804B012	MONOCHROMATIC DRAWING	4^CREDITS
1804B013	CREATIVITY	3^CREDITS
Credit Total		20^CREDITS

2nd Semester

1804B021	3D ARTWORK	4^CREDITS
1804B022	COLORED DRAWING	4^CREDITS
1804B023	COMMUNICATION PROCESS	3^CREDITS
1804B024	PSYCHOLGY OF PERCEPTION	3^CREDITS
1804Z002	PANCASILA AND CIVIC EDUCATION	3^CREDITS
Credit Total		17^CREDITS

Year II

3rd Semester

1800B001	ACADEMIC INDONESIAN	2^CREDITS
1804B036	FOTOGRAFI	2^CREDITS
1804B035	TYPEFACE	2^CREDITS
1804B031	ESSENTIAL VISUAL COMMUNICATION DESIGN	6^CREDITS
1804B032	VISUAL SEMIOTICS	3^CREDITS
1804B033	DESIGN HISTORY	2^CREDITS
1804B034	BASIC ILLUSTRATION	3^CREDITS
Credit Total		20^CREDITS

4th Semester

1804B041	NARRATIVE VISUAL COMMUNICATION DESIGN	6^CREDITS
1804B047	VISUAL LANGUANGE	3^CREDITS
1804B046	CINEMATOGRAPHY	2^CREDITS
1804B042	VISUAL NARRATION	3^CREDITS
1804B043	DESIGN SOCIOLOGY	2^CREDITS
1804B044	CONCEPTUAL ILLUSTRATION	2^CREDITS
1804B045	TIPOGRAPHY	2^CREDITS
Credit Total		20^CREDITS

Year III

5th Semester

1804B051	PERSUASIVE VISUAL COMMUNICATION DESIGN	6^CREDITS
1804B056	FLICK PRODUCTION	3^CREDITS
1804B052	STATISTICS FOR DESIGN	2^CREDITS
1804B053	STORYTELLING AND GAMIFICATION	3^CREDITS
1804B054	DESIGN FOR SOCIAL INNOVATION	2^CREDITS
1804B055	DESIGN RESEARCH METODOLOGY	2^CREDITS
Credit Total		18^CREDITS

6th Semester

1804B061	INNOVATIVE VISUAL COMMUNICATION DESIGN	6^CREDITS
1804B062	SUSTAINABLE DESIGN	3^CREDITS
1804B063	BUSSINESS FOR DESIGN	3^CREDITS
1804B064	ADVERTISING	3^CREDITS
1804B065	SPECULATIVE DESIGN	2^CREDITS
Credit Total		17^CREDITS

Year IV

7th Semester

1804B072	PRACTICAL WORK	3^CREDITS
1804B071	DESIGN RESEARCH	4^CREDITS
Credit Total		7^CREDITS

8th Semester

1804B081	FINAL PROJECT	6^CREDITS
Credit Total		6^CREDITS

Elective

Elective Courses

1804B103	TOYS DESIGN	3^CREDITS
1804B104	GAME ASSETS DESIGN	3^CREDITS
1804B105	CHARACTER DESIGN	3^CREDITS
1804B106	TRANSPORTATION STYLING	3^CREDITS
1804B107	PATTERN DECORATION DESIGN	3^CREDITS

1804B108	PRODUCT EXHIBITION MANAGEMENT	3^CREDITS
1804B109	SOFT PRODUCT DESIGN	3^CREDITS
1804B110	CULTURAL STUDIES	3^CREDITS
1804B102	VISUAL MERCHANDISING	3^CREDITS
1804B101	PACKAGING DESIGN	3^CREDITS