Nama Lengkap dengan Gelar
Dra.ec. Indarini, M.M., CPM (Asia)., CMA (USA).
Biografi
Indarini, M.M., adalah seorang dosen yang berdedikasi dan inspiratif, lulusan Magister Manajemen dari Universitas Surabaya pada tahun 1995. Pengalamannya yang luas tercermin dari beragam mata kuliah yang pernah diajarnya, meliputi Dasar-Dasar Manajemen Pemasaran, Komunikasi Pemasaran, Perilaku Konsumen, Studi Kelayakan Bisnis, dan Manajemen Pemasaran. Lebih dari sekadar pengajar, beliau adalah seorang praktisi yang aktif dalam pengembangan UMKM. Beliau telah melakukan pemberdayaan Kelompok PKK melalui diversifikasi produk pangan fungsional, serta pendampingan UMKM minuman herbal di wilayah Rungkut, Surabaya. Komitmennya terhadap pengembangan keilmuan juga dibuktikan dengan sertifikasi profesional yang diraihnya, yaitu Certified Marketing Analyst (CMA - USA) dan Certified Professional Marketer (CPM - Asia). Selain itu, beliau juga telah mengikuti pelatihan Pekerti dan Sarasehan Budaya Organisasi, menunjukkan kesungguhannya dalam meningkatkan kualitas diri dan kontribusinya bagi institusi. Indarini, M.M., bukan hanya seorang akademisi, tetapi juga seorang penggerak perubahan yang bersemangat dalam memberdayakan masyarakat dan memajukan dunia pemasaran di Indonesia. Beliau adalah sosok yang menginspirasi, menghubungkan teori dengan praktik, dan memberikan dampak positif bagi lingkungan sekitarnya.
Publikasi
| Judul | Forum |
|---|---|
|
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA 10 November 2015 |
Forum Manajemen Indonesia Jakarta Indonesia |
|
Green Product Quality , Green Corporate Image, Green Customer Satisfaction, Dan Green Customer Loyalty The Body Shop Di Surabaya 29 September 2015 |
The 8 NCFB and Doctoral Colloquium Unika Widya Mandala, Surabaya Indonesia |
|
EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS DEPTH AND PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT 18 Maret 2016 |
13th International symposium on Management Ho Chi Minh City Vietnam |
|
Influence on Awareness, Perceived Quality, Uniqueness, social Image, and Home Country Origin to Price Premium and Loyalty on Haagen Dazs Premium Package Ice Cream 17 Maret 2016 |
13th INSYMA Ho Chi Minh Vietnam |
|
Antecedents and Consequences Dependency on Smartphone 20 September 2016 |
Konferensi Nasional Riset Manajemen X Lombok-NTB Indonesia |
|
INFLUENCE OF MALL PERSONALITY AND FASHION ORIENTATION TOWARD SHOPPING VALUE AND MALL PATRONAGE
INTENTION
2 Maret 2017 |
14th INSYMA Aston Tanjung Pinang Hotel and Conference Indonesia |
|
Pengaruh Attachment To Social Media Dan Attitude Toward Social Media Terhadap C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial Line Di Surabaya 5 Oktober 2017 |
Seminar Nasional 2 & Call for Paper (Senima2) Gedung Auditorium G2 FE.UNESA Indonesia |
|
INFLUENCE OF USABILITY, CUSTOMER SATISFACTION, CUSTOMER SERVICE AND TRUST TOWARD LOYALTY MOBILE BANKING USER
1 Maret 2018 |
15th INSYMA Amphur Muang Chonburi Thailand |
|
How Spoke Character Influence Brand Equity 8 Agustus 2018 |
AICMAR 2018 Aryaduta Hotel Manado Indonesia |
|
INFLUENCE OF BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TOWARD BRAND LOYALTY 4 Maret 2019 |
16th INSYMA Aryaduta Hotel-Manado Indonesia |
|
PENGARUH E- MASS CUSTOMIZATION PADA DIMENSI CONSUMER’S PERCEIVED VALUE TERHADAP SATISFACTION DAN LOYALTY KONSUMEN WANITA TAS LUXURY BRANDS DI INDONESIA 4 Maret 2019 |
International symposium on Management (INSYMA 16) Aryaduta Hotel Manado Indonesia |
|
YOUNG CONSUMER PURCHASE INTENTION
TOWARDS ENVIRONMENTALLY FRIENDLY PRODUCTS
IN INDONESIA: EXPANDING THEORY
OF PLANNED BEHAVIOR
19 Februari 2020 |
17th INSYMA Vung Tau City-Vietnam Vietnam |
|
The formation of customer satisfaction in social media, the role of frequency and duration of use 19 Februari 2020 |
International Symposium on Management (Insyma)17 Vung tau City Vietnam |
|
“Effect of Consumer-Based Brand Equity The Coffee Bean & Tea Leaf or Maxx Coffee on Customer Satisfaction and Brand Loyalty” 19 Februari 2020 |
Insyma17 Vung Tao City Vietnam |
|
THE EFFECTS OF EXTERNAL FACTORS, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND ATTITUDE TOWARDS USE ON SENIOR SMARTPHONE USERS’ BEHAVIORAL INTENTION IN INDONESIA
27 Mei 2021 |
INSYMA 18th Digiseminar Indonesia |
|
How are buying intentions in a marketplace formed? An acceptance of new technology in young people 27 Mei 2021 |
International Symposium on Management (Insyma 18, 2021) Digiseminar Indonesia |
|
Intention to use mobile payment in Indonesia. The role of Innovativeness, Usefulness, risk, and user stress 19 Mei 2022 |
International Symposium on Management Patra Hotel Resort Bali Indonesia |
|
THE FACTORS THAT AFFECT TOURIST REVISIT INTENTION
TOWARDS SANUR BALI BEACH
19 Mei 2022 |
INSYMA 19th The Patra Hotel and Resort Kuta- Bali Indonesia |
|
THE FACTORS THAT AFFECT TOURIST REVISIT INTENTION
TOWARDS SANUR BALI BEACH 19 Mei 2022 |
INSYMA 19th The Patra Hotel and Resort Kuta- Bali Indonesia |
|
FAKTOR-FAKTOR YANG MEMENGARUHI CONSUMER ADOPTION OF CASHLESS PAYMENT PADA LAYANAN GOPAY DALAM APLIKASI GOJEK DI SURABAYA
5 Oktober 2022 |
SENIMA7-UNESA SURABAYA Online Indonesia |
|
Faktor Pendorong Niat Pembelian Fitur In-Game PUBG Mobile Selama Pandemi COVID-19 di Indonesia
25 Oktober 2022 |
Forum Manajemen Indonesia (FMI) 2022 The Patra Hotel and Resort, Kuta, Bali Indonesia |
|
THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN SURABAYA COMMUNITY ON SHOPEE IN THE COVID-19 PANDEMIC 15 Maret 2023 |
INSYMA 20 Amari Hotel_Bangkok Thailand |
|
THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON ONLINE IMPULSE BUYING IN SURABAYA COMMUNITY ON SHOPEE IN THE COVID-19 PANDEMIC 15 Maret 2023 |
INSYMA 20 Amari Hotel_Bangkok Thailand |
|
Antecedents of Behavioral Intention and Continuance Usage of Mobile Payment Users in Indonesia during Covid 19 Pandemic 15 Maret 2023 |
International Symposium on Management Amari Hotel Bangkok Thailand |
|
Proceedings of the 20th International Symposium on Management (INSYMA 2023). 15 Maret 2023 |
Proceedings of the 20th International Symposium on Management (INSYMA 2023). Bangkok Thailand |
|
ANALYSIS OF FACTORS AFFECTING CONSUMERS PURCHASE INTENTION IN LIVE STREAMING SHOPPING IN INDONESIA 6 November 2023 |
MAGScholar Conference Udhiksa Denpasar Bali Indonesia |
|
Factors Determining the Level of Service Quality on Satisfaction and Loyalty BRI Bank Customers in Indonesia
16 Mei 2024 |
INSYMA 21 (2024) UNIVERSITAS SURABAYA Indonesia |
|
Driving Mobile Banking Usage: The Role of Information Technology in Indonesia 12 Mei 2025 |
22 International Symposium on Management Ho Chi Minh Vietnam |
|
The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products
12 Mei 2025 |
INSYMA 22 tahun 2025 Ho Chi Minh, Vietnam Thailand |
Riwayat Ajar
| 2025 | |
|---|---|
|
|
Kepakaran
- Manajemen Pemasaran Strategis dan Implementasi
- Komunikasi Pemasaran Terpadu dan Kreatif
- Perilaku Konsumen dan Riset Pemasaran
- Scale Up Bisnis serta Design Thinking