Nama Beserta Gelar | Full Name with Title


Silvia Margaretha S.E., M.M., CPM (Asia).

Publikasi | Publication


JUDUL FORUM
Green Product Quality , Green Corporate Image, Green Customer Satisfaction, Dan Green Customer Loyalty The Body Shop Di Surabaya
2015-09-29
The 8 NCFB and Doctoral Colloquium
Unika Widya Mandala, Surabaya
Indonesia
THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON LG AIR CONDITIONER (AC) IN SURABAYA
2016-03-18
International Symposium of Management ke 13 (INSYMA 13th)
Ho Chi Minh
Vietnam
STUDI EKSPERIMENTAL DAMPAK IKLAN DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA
2016-09-22
Simposium Riset Ekonomi VII "Meningkatkan Daya Saing Sektor Riil di Era Masyarakat Ekonomi ASEAN"
Universitas 17 Agustus 1945, Surabaya
Indonesia
THE EFFECT OF BRAND AUTHENTICITY TOWARD BRAND TRUST HATTEN WINES IN SURABAYA
2017-03-03
Insyma 14
Aston Tanjung Pinang Hotel
Indonesia
Pengaruh Self Expressive Brand yang Di“Like” pada Facebook terhadap Brand Love, Brand Acceptance, dan Word of Mouth di Surabaya
2017-10-05
Seminar Nasional 2 dan Call for Paper 2017
Gedung Auditorium G2 Fakultas Ekonomi UNESA
Indonesia
INFLUENCE OF USABILITY, CUSTOMER SATISFACTION, CUSTOMER SERVICE AND TRUST TOWARD LOYALTY MOBILE BANKING USER
2018-03-01
15th INSYMA
Amphur Muang Chonburi
Thailand

Riwayat Ajar | Courses Taught


2017

DASAR-DASAR MANAJEMEN PEMASARAN FUNDAMENTALS OF MARKETING MANAGEMENT
KEWIRAUSAHAAN ENTREPRENEURSHIP
Kewirausahaan & Inovasi Entrepreneurship & Innovation
MANAJEMEN PEMASARAN MARKETING MANAGEMENT
MANAJEMEN PENJUALAN SELLING MANAGEMENT
MANAJEMEN PRODUK & HARGA PRODUCT AND PRICE MANAGEMENT
PEMASARAN JASA SERVICE MARKETING
PENGANTAR BISNIS INTRODUCTION TO BUSINESS
STRATEGI PEMASARAN MARKETING STRATEGY
STUDI KELAYAKAN BISNIS BUSINESS FEASIBILITY STUDY
TALENTPRENEURSHIP AND BUSINESS MODELLING TALENTPRENEURSHIP AND BUSINESS MODELLING