Nama Beserta Gelar | Full Name with Title
Freddy Mutiara S.T., M.M., CPM (Asia)., CMA (USA)
Biografi | Biography
Sebelum menjadi akademisi di Fakultas Bisnis dan Ekonomika UBAYA, Freddy Mutiara, S.T., M.M., CPM (Asia), CMA lama berkecimpung di dunia media massa sebagai jurnalis di Jawa Pos, Seputar Indonesia, Surabaya Post, dan Radio Prima di Surabaya dan Jakarta. Profesi di bidang sales engineer business to business pun pernah pula ditekuninya.
Penulis tertarik dengan ranah keilmuan terkait Manajemen Pemasaran, Komunikasi dan Media Massa, Sistem Informasi Manajemen, serta Strategi Bisnis. Beberapa artikel telah dipublikasikan di media massa. Misalnya tentang dana lestari pendidikan melalui edisi cetak halaman opini Jawa Pos, Senin 27 Juli 2020
Publikasi | Publication
| JUDUL | FORUM |
|---|---|
|
Digital Disruption in Print Media: Challenges of Convergence and Business Models 2019-03-04 |
INSYMA (International Annual Symposium on Management) 16th Manado Indonesia |
|
Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper 2020-02-19 |
The 17th International Annual Symposium Management (INSYMA) Vung Tau City Vietnam |
|
How are buying intentions in a marketplace formed? An acceptance of new technology in young people 2021-05-27 |
International Symposium on Management (Insyma 18, 2021) Digiseminar Indonesia |
Riwayat Ajar | Courses Taught
2022
| Audit Sistem Informasi | INFORMATION SYSTEM AUDIT |
| Bahasa Indonesia | Indonesian Language |
| Business Communication | BUSINESS COMMUNICATION |
| Information System Audit | INFORMATION SYSTEM AUDIT |
| Management Information System | MANAGEMENT INFORMATION SYSTEM |
| Manajemen Pemasaran | MARKETING MANAGEMENT |
| Manajemen Penjualan | SELLING MANAGEMENT |
| Manajemen Produk dan Harga | PRODUCT AND PRICING MANAGEMENT |
| Manajemen Produk dan Pemasaran | Product Management and Marketing |
| Pemasaran Global | GLOBAL MARKETING |
| Sistem Informasi Manajemen | MANAGEMENT INFORMATION SYSTEM |