Nama Beserta Gelar | Full Name with Title


Freddy Mutiara S.T., M.M., CPM (Asia)., CMA (USA)

Biografi | Biography


Sebelum menjadi akademisi di Fakultas Bisnis dan Ekonomika UBAYA, Freddy Mutiara, S.T., M.M., CPM (Asia), CMA lama berkecimpung di dunia media massa sebagai jurnalis di Jawa Pos, Seputar Indonesia, Surabaya Post, dan Radio Prima di Surabaya dan Jakarta. Profesi di bidang sales engineer business to business pun pernah pula ditekuninya.

Penulis tertarik dengan ranah keilmuan terkait Manajemen Pemasaran, Komunikasi dan Media Massa, Sistem Informasi Manajemen, serta Strategi Bisnis. Beberapa artikel telah dipublikasikan di media massa. Misalnya tentang dana lestari pendidikan melalui edisi cetak halaman opini Jawa Pos, Senin 27 Juli 2020

https://www.jawapos.com/opini/27/07/2020/dana-abadi

Publikasi | Publication


JUDUL FORUM
Digital Disruption in Print Media: Challenges of Convergence and Business Models
2019-03-04
INSYMA (International Annual Symposium on Management) 16th
Manado
Indonesia
Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper
2020-02-19
The 17th International Annual Symposium Management (INSYMA)
Vung Tau City
Vietnam
How are buying intentions in a marketplace formed? An acceptance of new technology in young people
2021-05-27
International Symposium on Management (Insyma 18, 2021)
Digiseminar
Indonesia

Riwayat Ajar | Courses Taught


2021

Audit Sistem Informasi INFORMATION SYSTEM AUDIT
Bahasa Indonesia Indonesian Language
BRANDPRENEURSHIP BRANDPRENEURSHIP
Business Communication BUSINESS COMMUNICATION
E-Business E-Business
Fundamentals of Marketing Management FUNDAMENTALS OF MARKETING MANAGEMENT
Information System Audit INFORMATION SYSTEM AUDIT
Management Information System MANAGEMENT INFORMATION SYSTEM
Manajemen Pemasaran MARKETING MANAGEMENT
Manajemen Penjualan SELLING MANAGEMENT
Manajemen Produk dan Harga PRODUCT AND PRICING MANAGEMENT
Manajemen Produk dan Pemasaran Product Management and Marketing
MARKETING PLANNING MARKETING PLANNING
Pemasaran Global GLOBAL MARKETING
Procurement & Supply Management Procurement & Supply Management
Retail Supply Chain Retail Supply Chain
SALESPRENEURSHIP SALESPRENEURSHIP
SERVICEPRENEURSHIP SERVICEPRENEURSHIP
Sistem Informasi Manajemen MANAGEMENT INFORMATION SYSTEM