Marketing Management

About Program

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The Management study program is committed to be an excellent and reliable study program in management education in order to produce highly competent graduates in managerial aspects who possess the entrepreneurial spirit, visionary leadership, character, humanist, and professionalism with the national and global insight through the development of curriculum appropriate to the needs of business and environmental developments, increased partnership and cooperation with business & industry and increased the excellence of each specialization.Through the development of curriculum and increased partnership, the program is expected to produce highly qualified Bachelor of Economics graduates who are intellectual and professional for the development of the business and industry. Program features: 1. Competencies of graduate are balanced between hard-competence dan soft- competence with priority given to partnerships among alumni who involve on the industrial business2. Create a strong leadership character with ethical and moral base3. Professionally implement the excellence of each specialization in order to achieve managerial competencies that can provide solutions in any business issues faced.

Vision Mission

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VISION

to be an excellent and reliable program in management education.

MISSION

to produce managerial officers who possess the entrepreneurial spirit, visionary leadership, character, humanist, and professionalism with the national and global insight for the development of business and industrial society.

Curriculum

The program curriculum is designed compliant to the vision, mission, and objectives of the study program with its contents cover the concept and application of the material that are always adjusted to the external environment development aims to achieve an excellent and reliable learning process in management field. The quality of the curriculum is designed to support the learning process in order to produce graduates who are entrepreneurial, visionary leadership, humanist, and professional with national and global insight. It is always updated by making a fundamental change from the balanced aspect of hard-competence and soft-competence that strives to the vision, mission and goals of the study program. Thus, the current curriculum always keep up with the dynamics of change that is in conformity either with the Indonesian National Qualification Framework (KKNI) and AACSB International Accreditation for the fields of specialization in Marketing Management; Corporate Finance; Capital Markets, Entrepreneurship and Human Resources Empowerment; Business Networking Management as well as Service and Tourism Management.

• Year I
• Year II
• Year III
• Year IV
• Elective

University Facilities

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Achievements

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Staff Program Marketing Management

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