About Program


The Marketing Management Study Program aims to produce professionals who are capable and ready to enter a tiered managerial position (i.e. marketing manager), which possess the analytical skills in preparing tactical and strategic decision-making that combines the company strengths as well as marketing opportunities, and/or to produce high quality marketers who can actively participate to solve the marketing problems in the company.

Vision Mission


VISION

to be the leader of the professional education institution in marketing.

MISSION

a. to produce graduates in marketing field who can meet the business and industrial society needs in the function of realizing the welfare of mankind;b. to conduct applied researches and community service programs that support the development of industry, government, and general public;c. to generate academic atmosphere among academicians that encourages professionalism in marketing field and high quality work.

Program Name Marketing Management ( Accredited)
Degree Ahli Madya (A.Md.)
Program Duration 3 year(s)
Requirement High School (SMA) graduate from all classes of Natural Science (IPA), Social Science (IPS), & Language (Bahasa) or graduate of related Vocational School (SMK)
Campus Location Ngagel Campus
Faculty Diploma
Facilities
  • Computer labs
  • Marketing lab
  • Business Simulation lab
  • More..
Contact Phone +62 31 298 1180 ; +62 31 298 1182
Fax +62 31 298 1181
Email poltek@ubaya.ac.id
Website
Future Careers
  • Marketer
  • Marketing manager

Curriculum

The Marketing Management curriculum is designed to produce professionals who are capable and ready to enter a tiered managerial position (i.e. marketing manager), which possess the analytical skills in preparing tactical and strategic decision-making that combines the company strengths as well as marketing opportunities, and/or to produce high quality marketers who can actively participate to solve the marketing problems in the company.

1st Semester

4G1B09 4sks
4G1B10 4sks
00A11. Religions 3sks
4G1B11 3sks
4G1B08 5sks
4G1B12 3sks
  Total 22sks

2nd Semester

4G2C07 Business communication 5sks
4G2B09 Marketing management 5sks
001A41 Pancasila & civilizations education 3sks
4G2C08 Customer service 4sks
4G2B10 Reatail management & logistic company 4sks
4G2B11 Budgeting finamce company 3sks
  Total 24sks

 

3rd Semester

4G3C02 Integrated marketing communication 5sks
4G3C03 Integrated marketing plan 5sks
4G3B02 English communication skill 5sks
4G3D01 Profession and business ethic 4sks
4G3C01 Creative advertising 5sks
  Total 24sks

4th Semester

4G4A01 3sks
  Total 3sks

 

5th Semester

4G5D01 Business simulation 3sks
4G5E02 Apprenticeship 5sks
  Total 8sks

6th Semester

4G6E01 Final report 5sks
  Total 5sks

 

7th Semester

  Total 0sks

8th Semester

  Total 0sks

 

Elective Courses

4G5C01 Marketing research 4sks
4G4C04 Negotiation skills in sales 5sks
4G4C09 Tourism and hospitality marketing 5sks
4G4C01 Advance selling skills 4sks
4G5C02 Closing the sale techniques 4sks
4G4C05 Event management 3sks
4G4D01 Entrepreneurship 4sks

 

4G4C02 Prospecting & approach skills in sales 3sks
4G5C03 Tourism and hospitality research & analysis 4sks
4G4C06 Tour & travel management 5sks
4G4D02 Entrepreneurship in tourism and hospitality 4sks
4G4C03 Presentation skills 5sks
4G5C04 Hospitality training and development 4sks
4G4C07 Culture diversity in tourism 4sks

 

Marketing Management Competencies


Competence to possess the marketing skills and competencies that match with the industrial needs as
Competence to possess the skills of communication, lobbying and negotiation; drafting and presentati
Competence to perform good attitudes and behaviors (soft skills) namely honest /integrity, teamwork

Facilities


Computer labs
Marketing lab
Business Simulation lab

University Facilities


1 Pharmacy
1 Futsal Field
1 Football Field
1 Climbing Wall
100+ Student Organizations
2 Basketball Fields (indoor-outdoor)
2 Badminton Fields
2 Volleyball Fields
2 Dental Services
2 Polyclinic
3 Campus Locations
3.000 Car Parking Space
4.000 Bike Parking Spaces
59 State of the Art Laboratory
ATM
Canteen and Minimarket
6 Stories Library
100% AC and Multimedia equipped Classrooms
Wifi hot spots

Future Careers


Marketer
Marketing manager

Staff Program Marketing Management


Agung Dony Setyawan, S.E.,M.M.
Agung Sri Wardhani S.E., M.A.
Agus Susilo SE., M.M., MBA., Ak., QIA, CA
Ali Mahsun M.Pd.I.
Aluisius Hery Pratono S.E., M.D.M., Ph.D.
Andreas Ariefianto S.E., M.M.
Bayu Sarjono S.E., Ak., M.Ak., BKP., CA.
Budhi Purwanto E.,S.E.,M.M.
Cahyaningsih Pujimahanani S.S., M.Si.
Claudius Bona S.S., M.M.
Devi Rachmasari S.S., M.M.
Diah Anugrah Sharasanti S.E., M.M., Ak.
Dr. Dra. L. Verina Halim Secapramana M.M.
Dr. Dra. Ni Nyoman Sarmi M.Hum.
Dr. Drs. Besin Gaspar M.Pd.
Dr. A.Y. Yan Wellyan Toni Putro S.E., M.Si.
Dr. Sonang Sitohang SMI., M.M.
Dr. Sugeng Hariadi S.E., M.Si.
Dr. Teodora Winda Mulia S.E., M.Si.
Dra. Astrid Wiratna, Psi.
Dra. Cherry L. Hadikusumo
Dra.ec. Endang Pramuwati M.Ak
Dra.ec. Ratnawati Hari Prayitno M.S., Ak.
Dra.ec. Rossy
Dra.ec. Wiwik Budiarti M.M.
Dra. Naniek Mariandari M.M.
Dra. Ni Wayan Suarmini M.Sc.
Dra. Sri Haryudhowati P
Drs. Agoes Basjari, M.Ak.
Drs. Ali Fauzi M.Si.
Drs. Harimullah M.Si.
Drs. A.W. Susmono M.M.Pd.
Drs. Agus Wijaya S.Pd., S.Ag., M.M.
Drs. Barnad M.T.
Drs.ec. Bambang Budiarto M.Si.
Drs.ec. Bambang Herwanto M.Ak.
Drs.ec. H. Sri Mince Endramawan S.H., M.M.
Drs.ec. Noerjanto M.M.
Drs.ec. Suwadji M.M.
Drs. Leonardi Lucky Kurniawan M.B.A.
Drs. Norbertus Purnomolastu Ak., M.M.
Drs. R.Soerjatno M.M., BKP.
Drs. Singgih Widodo L. S.Pd., M.Pd.
Drs. Yoseph Gunawan M.M.
Dyah Eko Kurniawati S.Pd., M.Pd.
Edith Primadiana T. S.Pd., M.M.
Elfin Nurmuallif S.Pd.
Eny Setiowati S.Sos., M.M., CMA
Firman Rosjadi S.E., M.T.
Galuh Artika Febriyanti S.E., M.Si.
H.Heru Susanto S.H., M.Hum.
H. Supriono S.H., M.Hum.
Handriani Margareta S.E., M.M.
Hevi Kurniawati S.E., M.Kes.
Ida Bagus Kartika Dewi S.E., M.Psi.
Ignatius Adrian Mastan S.E., S.Kom., M.M., M.Eng.
Intan Kurnia Permatasari S.E., M.A., Ak.
Ir. Benny Lianto M.M.B.A.T.
Ir. Drs. Setiadi Alim Lim Ak., M.Ak.
Jenu Widjaja Tandjung S.E., M.M., CPM.
Joanes Bosko Untario H., S.T.
John Sinartha Wolo S.Fil., M.Hum.
Josephine Kurniawati,S.E.,M.M.
Kurniasari S.Pd., M.Pd.
Levi Martantina S.E., M.Ak.
Lilik Indrawati SE.,M.M.
Mahsan SHI., M.Pd.I.
Marianus Yohanes Gaharpung S.H., M.S.
Melinda Christanti Kwan S.E., M.M.
Mingnarto S.Pd
Ni Putu Swasti S.E., S.Pd.H., M.Pd.H
Nia Yuniarsih S.E., M.S.A.
Nosy Yodi Metana, SE.,MM.,Ak.
Novie Prasetyaning Marhaeni S.A.B., M.M.
Pdt. Dr. Ponco Mujiono Basuki M.Mis.
Prisma Nohandhini S.E.,M.MT.
Prof.Dr. Bambang Yulianto,M.Pd
Rahmat Saleh S.E., M.S.M.
Rr. F. Reina Angelique Hadikusumo S.E., M.Kom.
Sadana Devica S.E., M.M.
Sherin Hanny Wibisono B.Ed.
Slamet Wahyudi S.E., M.IB.
Soetrisno S.H., M.Hum.
Teguh Wijaya Mulya S.Psi., M.Ed., Ph.D.
Theodours Warman S.IP., S.Ag.
Thomas Bedjo Utomo, M.A.
Tosin, S.H., CN., M.H.
Tuti Varida Murianingsih S.E., M.S.A., BKP.
Widya Indah Nurmalasari S.E., M.M.
Yenny Hartanto S.S., S.E., M.Pd.
Yenny Sari S.T., M.Sc.
Yerly Arnold Datu S.Pd., M.Pd.
Yusuf Mulus Riptianto S.E., M.Ak.