Nama Beserta Gelar | Full Name with Title


Dr. Dudi Anandya S.T., M.Si.

Publikasi | Publication


JUDUL FORUM
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA
2015-11-10
Forum Manajemen Indonesia
Jakarta
Indonesia
EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS DEPTH AND PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT
2016-03-18
13th International symposium on Management
Ho Chi Minh City
Vietnam
THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON LG AIR CONDITIONER (AC) IN SURABAYA
2016-03-18
International Symposium of Management ke 13 (INSYMA 13th)
Ho Chi Minh
Vietnam
Influence on Awareness, Perceived Quality, Uniqueness, social Image, and Home Country Origin to Price Premium and Loyalty on Haagen Dazs Premium Package Ice Cream
2016-03-17
13th INSYMA
Ho Chi Minh
Vietnam
FAKTOR – FAKTOR YANG MEMPENGARUHI SIKAP DAN MINAT BELI KONSUMEN TERHADAP PRODUK E-DEALS PADA PERUSAHAAN GROUPON INDONESIA
2016-09-20
Konferensi Nasional Riset Manajemen X
Lombok
Indonesia
STUDI EKSPERIMENTAL DAMPAK IKLAN DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA
2016-09-22
Simposium Riset Ekonomi VII "Meningkatkan Daya Saing Sektor Riil di Era Masyarakat Ekonomi ASEAN"
Universitas 17 Agustus 1945, Surabaya
Indonesia
THE IMPACT OF SOCIAL MEDIA CELEBRITY ENDORSER TO BRAND EQUITY AND PURCHASE INTENTION
2017-03-03
International Symposium on Management (Insyma 14)
Tanjung Pinang
Indonesia
Peran Country of Origin dan Word of Mouth dalam pembentukan Brand Equity
2017-08-09
Rountable for Indonesian Entrepreneurship Educators ke 5
Medan Sumatera Utara
Indonesia
Pengaruh Attachment To Social Media Dan Attitude Toward Social Media Terhadap C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial Line Di Surabaya
2017-10-05
Seminar Nasional 2 & Call for Paper (Senima2)
Gedung Auditorium G2 FE.UNESA
Indonesia
A MESSAGE BEHIND A SMILE: HOW FACIAL EXPRESSION SUPPORTS COMMUNICATION IN MARKETING
2018-02-28
15th INSYMA
Tao-Tong Hotel, 169 Long-Hard Bangsan Road
Thailand
Building Local Fashion Brand Equity for young Consumers
2018-03-01
15th International SYmposium on Management
Tao tong Hotel Chonburi Thailand
Thailand
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya
2018-03-01
INSYMA 15
BURAPHA UNIVERSITY
THAILAND
How Spoke Character Influence Brand Equity
2018-08-08
AICMAR 2018
Aryaduta Hotel Manado
Indonesia
STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN RUMAH ICE CREAM BARATAJAYA DI SURABAYA
2018-10-05
Seminar Nasional Manajemen dan Call For Paper (SENIMA 3)
Hotel Luminor, jalan Raya Jemursari, Surabaya
Indonesia
CONTINUANCE USAGE INTENTION OF GO-JEK APPLICATION IN SURABAYA
2018-10-08
The 1st International Conference on Economic, Management, Accounting and Business
Auditorium of Universitas Muhammadiyah Sumatra Utara
Indonesia
INFLUENCE OF BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TOWARD BRAND LOYALTY
2019-03-04
16th INSYMA
Aryaduta Hotel-Manado
Indonesia
PENGARUH E- MASS CUSTOMIZATION PADA DIMENSI CONSUMER’S PERCEIVED VALUE TERHADAP SATISFACTION DAN LOYALTY KONSUMEN WANITA TAS LUXURY BRANDS DI INDONESIA
2019-03-04
International symposium on Management (INSYMA 16)
Aryaduta Hotel Manado
Indonesia

Riwayat Ajar | Courses Taught


2018

BUSINESS COMMUNICATION BUSINESS COMMUNICATION
CREATIVE MARKETING STRATEGY CREATIVE MARKETING STRATEGY
Customer Relationship Management Customer Relationship Management
Dasar-dasar Manajemen Pemasaran FUNDAMENTALS OF MARKETING MANAGEMENT
INTEGRATED MARKETING COMMUNICATION INTERGRATED MARKETING COMMUNICATION
INTRODUCTION TO BUSINESS INTRODUCTION TO BUSINESS
INTRODUCTION TO MANAGEMENT INTRODUCTION TO MANAGEMENT
Komunikasi Bisnis BUSINESS COMMUNICATION
Management Information System MANAGEMENT INFORMATION SYSTEM
MANAJEMEN PEMASARAN MARKETING MANAGEMENT
MANAJEMEN PRODUK & HARGA PRODUCT AND PRICE MANAGEMENT
Manajemen Produk dan Harga PRODUCT AND PRICING MANAGEMENT
Marketing Management MARKETING MANAGEMENT
Metodologi Penelitian RESEARCH METHODOLOGY
PENGANTAR MANAJEMEN INTRODUCTION TO MANAGEMENT
Research Methodology RESEARCH METHODOLOGY
Riset Pemasaran MARKETING RESEARCH
Seminar Pemasaran MARKETING SEMINAR
Sistem Informasi Manajemen MANAGEMENT INFORMATION SYSTEM
UNDERSTANDING CUSTOMER MIND UNDERSTANDING CUSTOMER MIND