Nama Beserta Gelar | Full Name with Title
Dr. Dudi Anandya S.T., M.Si., CMA (USA)
Publikasi | Publication
| JUDUL | FORUM |
|---|---|
|
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA 2015-11-10 |
Forum Manajemen Indonesia Jakarta Indonesia |
|
EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS DEPTH AND PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT 2016-03-18 |
13th International symposium on Management Ho Chi Minh City Vietnam |
|
THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH
THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND
AWARENESS ON LG AIR CONDITIONER (AC)
IN SURABAYA 2016-03-18 |
International Symposium of Management ke 13 (INSYMA 13th) Ho Chi Minh Vietnam |
|
Influence on Awareness, Perceived Quality, Uniqueness, social Image, and Home Country Origin to Price Premium and Loyalty on Haagen Dazs Premium Package Ice Cream 2016-03-17 |
13th INSYMA Ho Chi Minh Vietnam |
|
FAKTOR – FAKTOR YANG MEMPENGARUHI SIKAP DAN MINAT BELI KONSUMEN TERHADAP PRODUK E-DEALS PADA PERUSAHAAN GROUPON INDONESIA 2016-09-20 |
Konferensi Nasional Riset Manajemen X Lombok Indonesia |
|
STUDI EKSPERIMENTAL DAMPAK IKLAN
DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA
2016-09-22 |
Simposium Riset Ekonomi VII "Meningkatkan Daya Saing Sektor Riil di Era Masyarakat Ekonomi ASEAN" Universitas 17 Agustus 1945, Surabaya Indonesia |
|
THE IMPACT OF SOCIAL MEDIA CELEBRITY ENDORSER TO BRAND EQUITY AND PURCHASE INTENTION 2017-03-03 |
International Symposium on Management (Insyma 14) Tanjung Pinang Indonesia |
|
Peran Country of Origin dan Word of Mouth dalam pembentukan Brand Equity 2017-08-09 |
Rountable for Indonesian Entrepreneurship Educators ke 5 Medan Sumatera Utara Indonesia |
|
Pengaruh Attachment To Social Media Dan Attitude Toward Social Media Terhadap C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial Line Di Surabaya 2017-10-05 |
Seminar Nasional 2 & Call for Paper (Senima2) Gedung Auditorium G2 FE.UNESA Indonesia |
|
A MESSAGE BEHIND A SMILE: HOW FACIAL EXPRESSION SUPPORTS COMMUNICATION IN MARKETING 2018-02-28 |
15th INSYMA Tao-Tong Hotel, 169 Long-Hard Bangsan Road Thailand |
|
Building Local Fashion Brand Equity for young Consumers 2018-03-01 |
15th International SYmposium on Management Tao tong Hotel Chonburi Thailand Thailand |
|
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya 2018-03-01 |
INSYMA 15 BURAPHA UNIVERSITY THAILAND |
|
How Spoke Character Influence Brand Equity 2018-08-08 |
AICMAR 2018 Aryaduta Hotel Manado Indonesia |
|
STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN
RUMAH ICE CREAM BARATAJAYA DI SURABAYA
2018-10-05 |
Seminar Nasional Manajemen dan Call For Paper (SENIMA 3) Hotel Luminor, jalan Raya Jemursari, Surabaya Indonesia |
|
CONTINUANCE USAGE INTENTION OF GO-JEK APPLICATION IN SURABAYA 2018-10-08 |
The 1st International Conference on Economic, Management, Accounting and Business Auditorium of Universitas Muhammadiyah Sumatra Utara Indonesia |
|
INFLUENCE OF BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TOWARD BRAND LOYALTY 2019-03-04 |
16th INSYMA Aryaduta Hotel-Manado Indonesia |
|
PENGARUH E- MASS CUSTOMIZATION PADA DIMENSI CONSUMER’S PERCEIVED VALUE TERHADAP SATISFACTION DAN LOYALTY KONSUMEN WANITA TAS LUXURY BRANDS DI INDONESIA 2019-03-04 |
International symposium on Management (INSYMA 16) Aryaduta Hotel Manado Indonesia |
|
Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper 2020-02-19 |
The 17th International Annual Symposium Management (INSYMA) Vung Tau City Vietnam |
|
The formation of customer satisfaction in social media, the role of frequency and duration of use 2020-02-19 |
International Symposium on Management (Insyma)17 Vung tau City Vietnam |
|
THE EFFECTS OF EXTERNAL FACTORS, PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND ATTITUDE TOWARDS USE ON SENIOR SMARTPHONE USERS’ BEHAVIORAL INTENTION IN INDONESIA
2021-05-27 |
INSYMA 18th Digiseminar Indonesia |
|
How are buying intentions in a marketplace formed? An acceptance of new technology in young people 2021-05-27 |
International Symposium on Management (Insyma 18, 2021) Digiseminar Indonesia |
Riwayat Ajar | Courses Taught
2022
| Business Communication | BUSINESS COMMUNICATION |
| Contemporary Marketing | Contemporary Marketing |
| Creative Marketing Strategy | Creative Marketing Strategy |
| Dasar-dasar Manajemen Pemasaran | FUNDAMENTALS OF MARKETING MANAGEMENT |
| Integrated Marketing Communication | Integrated Marketing Communication |
| Introduction to Business | INTRODUCTION TO BUSINESS |
| Introduction to Management | INTRODUCTION TO MANAGEMENT |
| Komunikasi Bisnis | BUSINESS COMMUNICATION |
| MANAJEMEN BISNIS | BUSINESS MANAGEMENT |
| MANAJEMEN PEMASARAN | MARKETING MANAGEMENT |
| Manajemen Produk dan Harga | PRODUCT AND PRICING MANAGEMENT |
| Metode Riset | Research Methods |
| Metodologi Penelitian | RESEARCH METHODOLOGY |
| PERILAKU KONSUMEN | CONSUMER BEHAVIOR |
| Research Methodology | RESEARCH METHODOLOGY |
| Riset Pemasaran | MARKETING RESEARCH |
| Seminar Pemasaran | MARKETING SEMINAR |
| Sistem Informasi Manajemen | MANAGEMENT INFORMATION SYSTEM |
| Understanding Customer's Mind | Understanding Customer's Mind |
2021
| Business Communication | BUSINESS COMMUNICATION |
| Contemporary Marketing | Contemporary Marketing |
| Creative Marketing Strategy | Creative Marketing Strategy |
| Dasar-dasar Manajemen Pemasaran | FUNDAMENTALS OF MARKETING MANAGEMENT |
| Integrated Marketing Communication | Integrated Marketing Communication |
| Introduction to Business | INTRODUCTION TO BUSINESS |
| Komunikasi Bisnis | BUSINESS COMMUNICATION |
| Management Information System | MANAGEMENT INFORMATION SYSTEM |
| MANAJEMEN PEMASARAN | MARKETING MANAGEMENT |
| Manajemen Produk dan Harga | PRODUCT AND PRICING MANAGEMENT |
| Marketing Management | MARKETING MANAGEMENT |
| Metode Riset | Research Methods |
| Metodologi Penelitian | RESEARCH METHODOLOGY |
| Research Methodology | RESEARCH METHODOLOGY |
| Riset Pemasaran | MARKETING RESEARCH |
| SALESPRENEURSHIP | SALESPRENEURSHIP |
| Seminar Pemasaran | MARKETING SEMINAR |
| Sistem Informasi Manajemen | MANAGEMENT INFORMATION SYSTEM |
| Understanding Customer's Mind | Understanding Customer's Mind |