Nama Beserta Gelar | Full Name with Title
Dr. Dudi Anandya S.T., M.Si.
Publikasi | Publication
| JUDUL | FORUM |
|---|---|
|
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA 2015-11-10 |
Forum Manajemen Indonesia Jakarta Indonesia |
|
EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS DEPTH AND PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT 2016-03-18 |
13th International symposium on Management Ho Chi Minh City Vietnam |
|
THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH
THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND
AWARENESS ON LG AIR CONDITIONER (AC)
IN SURABAYA 2016-03-18 |
International Symposium of Management ke 13 (INSYMA 13th) Ho Chi Minh Vietnam |
|
Influence on Awareness, Perceived Quality, Uniqueness, social Image, and Home Country Origin to Price Premium and Loyalty on Haagen Dazs Premium Package Ice Cream 2016-03-17 |
13th INSYMA Ho Chi Minh Vietnam |
|
FAKTOR – FAKTOR YANG MEMPENGARUHI SIKAP DAN MINAT BELI KONSUMEN TERHADAP PRODUK E-DEALS PADA PERUSAHAAN GROUPON INDONESIA 2016-09-20 |
Konferensi Nasional Riset Manajemen X Lombok Indonesia |
|
STUDI EKSPERIMENTAL DAMPAK IKLAN
DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA
2016-09-22 |
Simposium Riset Ekonomi VII "Meningkatkan Daya Saing Sektor Riil di Era Masyarakat Ekonomi ASEAN" Universitas 17 Agustus 1945, Surabaya Indonesia |
|
THE IMPACT OF SOCIAL MEDIA CELEBRITY ENDORSER TO BRAND EQUITY AND PURCHASE INTENTION 2017-03-03 |
International Symposium on Management (Insyma 14) Tanjung Pinang Indonesia |
|
Peran Country of Origin dan Word of Mouth dalam pembentukan Brand Equity 2017-08-09 |
Rountable for Indonesian Entrepreneurship Educators ke 5 Medan Sumatera Utara Indonesia |
|
Pengaruh Attachment To Social Media Dan Attitude Toward Social Media Terhadap C2C Advocacy dan C2B Supportive Behavior Bagi Pengguna Media Sosial Line Di Surabaya 2017-10-05 |
Seminar Nasional 2 & Call for Paper (Senima2) Gedung Auditorium G2 FE.UNESA Indonesia |
|
A MESSAGE BEHIND A SMILE: HOW FACIAL EXPRESSION SUPPORTS COMMUNICATION IN MARKETING 2018-02-28 |
15th INSYMA Tao-Tong Hotel, 169 Long-Hard Bangsan Road Thailand |
|
The Impact of Eco-Friendly Practices on Green Image and Customer Attitudes in a Canteen at University of Surabaya 2018-03-01 |
INSYMA 15 BURAPHA UNIVERSITY THAILAND |
Riwayat Ajar | Courses Taught
2017
| BUSINESS COMMUNICATION | BUSINESS COMMUNICATION |
| CREATIVE MARKETING STRATEGY | CREATIVE MARKETING STRATEGY |
| Customer Relationship Management | Customer Relationship Management |
| DASAR-DASAR MANAJEMEN PEMASARAN | FUNDAMENTALS OF MARKETING MANAGEMENT |
| E-MARKETING | E-MARKETING |
| INTEGRATED MARKETING COMMUNICATION | INTERGRATED MARKETING COMMUNICATION |
| INTRODUCTION TO BUSINESS | INTRODUCTION TO BUSINESS |
| INTRODUCTION TO MANAGEMENT | INTRODUCTION TO MANAGEMENT |
| KOMUNIKASI BISNIS | BUSINESS COMMUNICATION |
| MANAGEMENT INFORMATION SYSTEM | MANAGEMENT INFORMATION SYSTEM |
| MANAJEMEN PEMASARAN | MARKETING MANAGEMENT |
| MANAJEMEN PRODUK & HARGA | PRODUCT AND PRICE MANAGEMENT |
| MARKETING MANAGEMENT | MARKETING MANAGEMENT |
| MERGER, AKUSISI DAN RESTRUKTURISASI | |
| METODOLOGI PENELITIAN | RESEARCH METHODOLOGY |
| PENGANTAR MANAJEMEN | INTRODUCTION TO MANAGEMENT |
| RESEARCH METHODOLOGY | RESEARCH METHODOLOGY |
| RISET PEMASARAN | MARKET RESEARCH |
| SEMINAR PEMASARAN | MARKETING SEMINAR |
| SISTEM INFORMASI MANAJEMEN | MANAGEMENT INFORMATION SYSTEM |
| UNDERSTANDING CUSTOMER MIND | UNDERSTANDING CUSTOMER MIND |